الصفحة الرئيسية قطر Strategic Marketing Specialist

الصفحة الرئيسية قطر Strategic Marketing Specialist

Strategic Marketing Specialist

دوام كامل في a Laimoon Verified Company في Qatar
نُشرت يوم May 12, 2024

تفاصيل الوظيفة

Job Purpose:

To support the Head of Strategic Marketing in seeking out and developing new advertising and sponsorship opportunity to maximize brand visibility and support strategic objectives. To further assist in planning and executing of marketing initiatives in line with established brand guidelines.

Key Result Areas:

Identify sponsorship and advertisement opportunities for QF, in alignment with department business plan. Maintain sponsor payments and ensure contractual adherence

Assist in the communication of the QF brand manual to all relevant stakeholders; ensure compliance with QF brand guidelines in all marketing communication of QF and/or its centers

Assist the supervisor in preparing integrated campaign plan including budget and proposed milestones. Update the campaign tracker on a periodic basis and maintain all related documentation.

Receive media booking requests from end users, ensure that all relevant details have been filled in, and check advertisements for compliance to brand/co-branding guidelines as relevant

Identify and recommend the most efficient methods of reaching target audience through advertising/media buying according to the received project brief and requirements from end users

Prepare media schedule for advertisement in consultation with end user along with budget and coordinate with media booking agency for release on agreed date

Liaise with Internal and External Communication departments and discuss brief to ensure that all key messages are aligned

Prepare creative brief containing key messages and target audience and brief selected agency

Receive all requests for marketing services from end users and prioritize requests based on the urgency

Discuss requirement of outsourcing the execution of request, prepare brief and ensure complete understanding of objectives and deliverables

Interface between other departments for ensuring that content and relevant details are complete and made available

Collaborate with creative team to ensure that marketing communication and corporate collaterals are produced by the agreed deadline and within budget

Receive video production request from end user, discuss requirements with selected production house and recommend the best creative route to end user

Facilitate filming and production of video through all stages of development

Understand received creative requirements and ensure full compliance to brief during the design process

Liaise with relevant design agencies to produce appropriate designs and styles for outsourced projects: Ensure strict compliance of all creative designs with branding and co-branding guidelines

Assist in formulating/updating the Customer feedback questionnaire, analyze survey findings and implement corrective action plans

Provide support to the supervisor for the formulation and development of SOPs for the department including formats and policies

Oversee the day to day operations and aspects of projects/task and generate reports on the activities and project outcomes for higher level management reference

Minimum Knowledge, Skills and Experience:

BA/BS in Marketing, Communication, Advertising, or related field

2-5 years of full time work experience in Marketing/Design department in a large scale organization with a diverse stakeholder base

PMP certification is preferred: Project management skills with ability to manage complexities and constraints

Excellent written and oral communication skills, fluency in Arabic is essential

Expertise in design tools and emerging technologies

Proficiency in MS Office applications#J-18808-Ljbffr

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