Job details
The eCommerce & Digital Marketing Specialist will be responsible in assisting the Director of Marketing with all marketing planning & execution strategies through owners and third party electronic channels & social media (including but not limited to: multi-lingual global sites, OTAs, meta search sites, search engines, and other vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels.What will I be doingOversees all eCommerce & Digital Marketing planning & execution strategies for the hotel. Responsible for the development, management, and execution of all aspects of the eCommerce & Digital strategies (including Marketing Budgets, Social Media, Websites, Digital Advertising, etc.) that engages current and would-be customers with targeted messaging that's relevant, on-brand, and genuinely engaging in order to achieve budget, increase revenues, and market share targets.Specifically, you will be responsible for performing the following tasks to the highest standards:Develops strategic digital marketing & ecommerce plans and establishes annual budgets along with DOM & CD.Marketing plans will be annual, monthly and by segment of deployment inclusive of cost, deployment strategiesthrough the review of competitive data, demand analysis and market mix management.Creates, manages and implements digitalplans and programs, both short and long term, to increase revenues, awareness, and expansion of property services. Works with on-property and regional teamsto build awareness and execute campaigns throughout media & digital platforms.Leads external suppliers on the execution of digital, SEO & eCommerce plans to drive commercial performance, alignment with objectives of the business across all departmentsManages strategic direction on digital & ecommercerelated areas.Monitors SEO, identifies opportunitiesand is responsible for development of strategyManages Social Media platforms, reputation & campaignsInteracts with guests to obtain feedback effectively responds to and handles guest communication across platforms.Participates in the development of content strategy, websites, visual assets and arranges photo & video shoots as needed/appropriate.What are we looking forInnovative, action oriented individual able to identify and implement results-oriented ecommerce & digital strategies for the hotel.It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:Knowledge of the local marketExperience in pre-opening ofa luxury brand within thehospitality industryArabic language
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Confidential
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Mastering MailChimp 1TRAININGAED 182Duration: Upto 30 Hours
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Digital Marketing Advanced One EducationAED 84
AED 1,207Duration: Upto 62 Hours
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