Job details
This is a remoteposition.About UsFibonacci isa marketing technology and services company founded in 2018. Wespecialize in Growth Marketing, Graphic Design andCRM.FGM - asolution by Fibonacci offers Growth Marketing for SMBs based in theUnited States. We provide end-to-end digital growth strategy andexecution.Our servicesunder FGM include:>Digital Media Planning>Paid Search (Google/Bing Pay-Per- ClickAdvertising)>Social Media Ads (FB/IG/TikTok/Youtube/LinkedIn)>Search EngineOptimization>Website & MobileAnalytics>Conversion Rate OptimizationWe're aremote first organization but you can find our team in New York,Washington D.C., Los Angeles, Johannesburg, Dubai, Delhi &Karachi.JobDescriptionWeare seeking an experienced Digital Marketing Specialist to join ourmarketing team. Qualified applicants will have hands-on SEO, WebAnalytics (GA/GTM Implementation) and PPC experience. The DigitalMarketing Specialist is expected to be an advocate and go-to expertfor a wide range of digital marketing-related activities, projectsand initiatives spanning SEO (On-site, On-site, Technical andContent), PPC, and Paid Social. The ideal candidate should beobsessed about optimizing cost per lead and client acquisition viadigitalmarketing.Responsibilities Strategize, plan, andexecute SEO, pay-per-click and social media marketing campaignsCraft and manage PPC campaigns inGoogle, Microsoft Advertising (Bing), LinkedIn, Facebook,etc.Define content development,syndication, distribution, and link-buildingstrategiesDraft detailed SEO site audits andreports through a technical, content and off-site lens to ensurethat they consistently adhere to SEO bestpracticesAnalyze and translate data from webanalytics into actionableplansDaily and weekly reporting andcommunication regarding campaign development, timelines, analysis,and results.Manage digital advertising budgetand spend, including bidmanagementExecute bid changes based on pacingand performanceContinuous analysis of paid searchcampaigns to identify potential opportunities, providingrecommendations for optimization through ad copy, keywords, adgroups, targeting, bidding, and landingpages.Monitor SEO performance by utilizingSEO tools such as SEMRush, Search Console, Google Analytics andGoogle Data Studio.Conduct ongoing keyword research toapply a customer-first lens to marketing initiatives; use theseinsights to support strategic and tactical recommendations acrossclients digitalecosystemsMaintain and manage search tools toidentify site issues and collaborate with the development team toresolve defectsEnsure alignment between paid searchand organic searchstrategiesAdvise on content types, topics, andkeywords to explore to maximize clients searchrankingsProvide training to others in theorganization on issues important toSEOConstantly monitor and communicatechanges in industry trends and search engine algorithms bothinternally and toclients. Requirements Bachelor s degree inMarketing, Business, Communications, Computer Science, InformationTechnology, or any technology relatedfield5+ years experience with SEO, PPC,Web Analytics and/or social mediamarketingIn-depth knowledge of Google Ads,Microsoft Advertising (formerly Bing Ads), and GoogleAnalyticsAdvanced knowledge of analyticsplatforms such as Google Analytics, Google Keyword Planner, GoogleSearch Console, Google PageSpeed Insights, Google Data Studio, andother third-party SEO reporting tools (Moz, Spyfu, SEMrush,etc.).In-depth knowledge of search engineoptimization (SEO) and search engine marketing(SEM)This is a full time role socandidates who are looking for part time or freelance roles, pleasedo not apply. Benefits Competitive salary + Performancebased bonuses100% remote, work from anywhere Bachelor s degree in Marketing,Business, Communications, Computer Science, Information Technology,or any technology related field 5+ years experience with SEO, PPC,Web Analytics and/or social media marketing In-depth knowledge ofGoogle Ads, Microsoft Advertising (formerly Bing Ads), and GoogleAnalytics Advanced knowledge of analytics platforms such as GoogleAnalytics, Google Keyword Planner, Google Search Console, GooglePageSpeed Insights, Google Data Studio, and other third-party SEOreporting tools (Moz, Spyfu, SEMrush, etc.). In-depth knowledge ofsearch engine optimization (SEO) and search engine marketing (SEM)This is a full time role so candidates who are looking for parttime or freelance roles, please do not apply.
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