Public Relations Executive

Full time at Faux Consultancy in UAE

Posted on January 18, 2025

Job details

Founded in 2011, Faux is the Middle East's leading Public Relations and Events Consultancy, working in partnership with global brands, and the region's most exciting independent concepts. Based in Dubai, and working actively across the whole of the GCC, Faux is a trusted on-the-ground partner for brands focused on amplifying their visibility and commercial success in the region. Faux's client divisions focus solely on Fashion and Beauty, spanning the luxury and niche sectors. This sharp focus, along with the agency's legacy of over a decade of innovative brand representation, allows for a level of experience and insight that is unmatched. We are committed to providing the most qualitative, thoughtful, and effective representation of our brands. The PR Executive is a crucial support role within the PR team, providing support to the senior team across a range of activities including logistics management, reporting, client liaison, media and influencer liaison, supplier sourcing and negotiation, and beyond. The role is multifaceted, including both behind-the-scenes and public-facing aspects, and requires a confident personality with a strong sense of proactivity and personal responsibility. Strong relationships with regional media and influencers, and an in-depth understanding of the regional media landscape are key. An awareness of the global Fashion and/or Beauty industries is ideal, in order to provide services and advice with an understanding of the global context for Faux's portfolio of brands. While previous agency experience is beneficial and valued in this role, the candidate must be an effective fit in terms of having a professional disposition, a proactive approach, and a determination to achieve great results. RESPONSIBILITIES

Liaise on a daily basis with clients and the media and other third parties in order to execute client strategies and implement planning laid out by the PR Manager and PR Director.
Build and maintain relationships with regional press, influencers and VIPs with a view to leveraging these networks for the benefit of clients and the agency.
Assist the showroom and admin team in the monitoring of media including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for client coverage and to identify opportunities for pitching.
Support and offload more senior team members in the representation of the working group's client list, including:

- Generation and upkeep of client press kits for the accurate and appealing representation of brands to press - Research, create and distribute press releases and media relations content to targeted media in line with the overarching strategy for clients - Generation of positive news coverage for the clients, meeting monthly and seasonal KPIs, to constantly over-deliver on client expectations - Schedule interviews, features, and/or public appearances for clients as required, in line with guidance provided by the senior PR team - Support with monthly report compilation and distribution both internally and externally - Attend regular client meetings or calls, compiling and sharing meeting notes and action points. Project management of client and agency events on a seasonal basis, including venue sourcing, supplier sourcing and negotiation, guest list management and on-the-ground hosting. Assistance in the planning and management of client lookbook and editorial shoots, including but not limited to location sourcing, model casting, preparation of collections in association with the showroom team, logistics support and talent management. Ability and willingness to work in a flexible professional environment, where working outside of traditional office hours will be required from time to time, in order to meet strict client deadlines, or to manage the planning/execution/hosting of client events. Provide proactive recommendations to the extended team for ways to improve efficiency and efficacy within the agency, to constantly improve the department's performance. QUALIFICATIONS

A degree in marketing, communications, public relations, or similar fields
Appetite and curiosity for the Fashion & Beauty industries
Excellent command of Microsoft 365
Excellent oral and written communication skills in English
Able to multitask and work on a variety of projects simultaneously
Employing creative approaches to engaging with new and existing audiences
Excellent social skills and willingness to socialize with potential clients, journalists, and media personalities
Displays ability to effectively communicate information and ideas in written and video format
A proactive approach and an outgoing personality.

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Faux Consultancy

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Public Relations Executive

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