Public Relations Director
Job details
Roles and ResponsibilitiesDevelop and execute strategic communication plans to align PR efforts with the company's marketing objectives, driving business growth and enhancing brand visibility.Cultivate relationships with media, engage target audiences, and boost brand awareness through effective media relations and targeted communication.Integrate PR strategy with marketing campaigns and commercial objectives to ensure cohesive messaging across all communication channels.Lead public relations events and create opportunities for brand exposure and engagement with key stakeholders.Media Relations and Communication Management:Oversee the creation of press releases, media kits, and other content that promotes the organization's commercial initiatives, ensuring alignment with brand messaging.Manage relationships with media representatives and influencers, building and maintaining strategic partnerships that promote the company in relevant markets.Track and influence media coverage by regularly reviewing press reports, monitoring sentiment, and making adjustments to outreach efforts as needed.Direct the development of social media and online content to ensure consistency with the company's PR objectives, engaging the public across digital platforms.Monitor public opinion and social media sentiment using surveys, social media analysis, and other feedback mechanisms to evaluate how the company is perceived.Crisis Communication and Reputation Management:Develop and implement crisis communication strategies, ensuring the company is prepared to handle emergencies and maintain its reputation.Proactively manage reputation by addressing public relations risks and adjusting communication strategies as needed.Stakeholder Engagement:Coordinate closely with the marketing department to ensure that PR strategies align with broader marketing and advertising campaigns, creating a unified brand voice.Build and maintain strong relationships with stakeholders, including media, industry influencers, government entities, and commercial partners, ensuring open communication and collaboration.Oversee the selection and management of external PR agencies, ensuring their work aligns with the company's strategic goals and delivers measurable results.Analytics and Strategy Optimization:Assess and report on the performance of PR activities regularly, using data insights to refine strategies and optimize results.Present PR performance reports to senior management, showcasing the impact of PR activities on commercial success and brand reputation.Maintain awareness of industry trends and emerging best practices, continuously refining PR strategies to stay competitive and relevant.Evaluate the performance of PR campaigns through metrics such as media reach, sentiment analysis, and audience engagement, and adjust strategies accordingly.Qualifications, Experiences, Skills:Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field; Master's degree preferred.Knowledge of social media platforms, industry trends, and innovations.Minimum 15 years of progressive experience in public relations, with a minimum of 5 years in a mid-leadership role, preferably in a commercial, retail, or corporate environment.Proven track record of developing and executing successful PR strategies that align with marketing and commercial objectives.Extensive experience managing media relations, crisis communication, and corporate branding.Experience leading a team and working with external PR agencies.Proficiency in media monitoring tools, PR management software, and social media platforms.Exceptional written and verbal communication skills, with the ability to craft clear and compelling narratives for diverse audiences.Strong interpersonal skills, with the ability to build and maintain relationships with media, stakeholders, and internal teams.Excellent leadership and team management skills.Ability to mentor and develop PR professionals.Strategic thinker with the ability to align public relations efforts with broader business objectives.Analytical mindset, with the ability to interpret data, measure PR effectiveness, and adjust strategies accordingly.Excellent problem-solving skills.Desired Candidate ProfileBachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field; Master's degree preferred.Knowledge of social media platforms, industry trends, and innovations.Minimum 15 years of progressive experience in public relations, with a minimum of 5 years in a mid-leadership role, preferably in a commercial, retail, or corporate environment.Proven track record of developing and executing successful PR strategies that align with marketing and commercial objectives.Extensive experience managing media relations, crisis communication, and corporate branding.Experience leading a team and working with external PR agencies.Proficiency in media monitoring tools, PR management software, and social media platforms.Exceptional written and verbal communication skills, with the ability to craft clear and compelling narratives for diverse audiences.Strong interpersonal skills, with the ability to build and maintain relationships with media, stakeholders, and internal teams.Excellent leadership and team management skills.Ability to mentor and develop PR professionals.Strategic thinker with the ability to align public relations efforts with broader business objectives.Analytical mindset, with the ability to interpret data, measure PR effectiveness, and adjust strategies accordingly.Excellent problem-solving skills.Excellent organizational and multitasking abilities.High emotional intelligence and adaptability.Strong understanding of the commercial and competitive landscape.Ability to work under pressure and manage complex, high-stakes situations.
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