Paid Media Specialist (B2B SaaS)

Job Description We are seeking a data-driven and creative paid media specialist to strengthen our Demand Generation Marketing Team in Dubai. You will work within a cross-functional team to drive growth for Easygenerator from a marketing perspective. Responsibilities Manage multilingual campaigns on Google Adwords and Microsoft Bing. Handle campaigns on Linked In and Reddit across multiple markets, optimizing various campaign types and layers. Execute tests, analyze data, identify trends, and find opportunities to maximize ROI. Manage campaign budgets, estimate costs, and reconcile discrepancies. Provide performance reports and actionable insights to optimize campaigns. Collaborate with content specialists, designers, and product marketing managers for ongoing campaign and landing page optimization. Conduct paid keyword discovery, expansion, and optimization. Research and analyze competitor campaigns. Qualifications 3+ years of SEM marketing experience. Experience with social media advertising. Bachelor's degree or higher in marketing or a quantitative, test-driven field. Experience managing search campaigns in multiple languages. Strong analytical skills to interpret data and insights. Experience with attribution modeling and A/B experiments. Understanding of the marketing funnel and ROI generation. Motivated team player with excellent communication skills. Experience in tech/start-up or Saa S environments. Fluent in English; German, French, or Italian is a plus. Additional Information In Dubai, we offer: An international and fun work environment. Opportunities for impact and growth within a fast-growing scale-up. Wellness benefits, including meditation and therapy sessions. Career development and coaching. Hybrid working policies (location-specific). Monthly team dinners. About Easygenerator Easygenerator offers an award-winning e-learning authoring tool and is revolutionizing knowledge sharing. We foster a culture of innovation, experimentation, and growth, aiming to become a global leader in the industry. We value diversity and inclusion, welcoming applicants from all backgrounds and ensuring equal opportunity for all. #J-18808-Ljbffr