Cluster Assistant Digital Marketing Manager
Job details
Novotel Marsa Alam Beach Resort, Cairo, Egypt REF49728U
Cluster Assistant Digital Marketing Manager
MEA SPAC Company Description The Novotel 5 stars resort located directly on the Red Sea with a beach area of 646m; 268 rooms including 4 suites and 80 family rooms; 5 outlets and Spa, offers a wonderful experience that can cater perfectly for all tastes. Job Description Main Responsibilities:- Build digital yearly plan and budget for the hotel across Direct & Indirect channels.
- Contribute to hotel strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, and F&B.
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect).
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns, and influencers.
- Reporting and analysis of web direct and indirect performance.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Handle the CRM and email marketing with the third-party tool.
- Monitor and assist in ensuring rate parity together with the Revenue Director/Manager throughout all distribution channels.
- Manage hotel’s online reputation.
- Ensure hotel’s presence across key social platforms relevant to the source markets and social content production.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Ensure Accor App visibility and usage uplift across the hotel.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- A minimum of 2 to 3 years of experience as E-Commerce / Digital Manager in Hospitality or Retail.
- Strong understanding of current digital marketing concepts, strategy, and best practices.
- Excellent presentation and customer relationship skills.
- Energetic and passionate to work.
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Hiring company
Accor Hotels
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