Business Director - Media
Full time
at Starcom
in
Saudi Arabia
Posted on May 8, 2024
Job details
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, KraftHeinz, McDonald's, Novartis, Samsung, Visa and more.
Job Description
Responsibility and Focus -Overall development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators. -Identifying new business opportunities and generating leads. -Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals. -Identify organic growth, cross /up-selling drivers to maximize growth for the agency. -Bring in cross-functional teams to develop and execute effective media strategies. -Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business. -Play a role in shaping the overall direction and success of the media planning team. -Offer mentorship and guidance to the overall team members. -Represent the company in client and industry meetings and presentations. -Contribute to the overall business and strategic direction of the media planning team. -Oversee the development and implementation of media strategies, including day-to-day operations. -Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training. -Act a client lead responsible in nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice. -Develop educational programs to expand clients' knowledge and understanding of media strategy. -Possess a comprehensive understanding of communications strategy and advertising principles. -Overall development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators. -Identifying new business opportunities and generating leads. -Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals. -Identify organic growth, cross /up-selling drivers to maximize growth for the agency. -Bring in cross-functional teams to develop and execute effective media strategies. -Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business. Technical & Product -Ability to comprehend clients' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals. -Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the client's goals. -Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients. -Has a thorough understanding of all Publicis Media products and services, and is able to clearly and confidently explain their features and benefits to clients in a proficient manner. -Strong analytical skills and ability to interpret data and market research. Business Acumen & Operational Efficiency -Proficient understanding of the advertising and media industry and the role of media planning within it. -Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure. -Knowledge of how to measure ROI from media plans. -Ability to manage internal teams and external vendors and agencies. Innovative & Analytical Mindset -Ability to think strategically, creatively, and analytically. -Proven ability to identify new opportunities and develop effective solutions. -Strong communication and negotiation skills. -Ability to innovate and improve current processes. -Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world. -Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire. -Able to handle complex issues and make decisions even when missing information. -Able to proactively develop meaningful relationships with key decision makers across functions. -Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally. -Able to build succession plans and grow and mentor future talent Self -Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes. -Is able to set high impact objectives and goes above and beyond to exceed performance. -Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities. -Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.Qualifications
-Education and Experience Required -Bachelor's degree in marketing, advertising, or a related field. -Minimum of 12-15 years of experience in a media planning or related role. -Proven ability to lead and manage teams of planning professionals. ---Strong organizational skills, team player, ability to multitask, and work under pressure. Experience in business development and industry representation. Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc.. #J-18808-LjbffrApply safely
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