Assistant Director of Digital Marketing

Full time at a Laimoon Verified Company in Qatar

Posted on May 5, 2024

Job details

Bachelor of Business Administration(Management)NationalityAny NationalityVacancy1 VacancyJob Description Job DescriptionScope and ObjectivesThe position is to maintain and execute the hotel s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization. The Assistant director of digital marketing is a brand ambassador supporting Raffles Doha and Fairmont Doha commercial strategy, working closely with the regional office, agencies and other collaborators.Essential Responsibilities and Duties• Build Digital yearly plan and budget for the hotels across Direct & Indirect channels• Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR and F&B• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers• Reporting and Analysis of Web Direct and Indirect performance• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Ensure hotel s presence across key Social platforms relevant to the source markets and social content production• Handle the CRM and email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels• Manage Hotel s online reputation• Review and monitor hotel s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Ensure Accor App visibility and usage uplift across the hotel• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate Desired Candidate ProfileQualificationsQualifications:• A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail• A degree in Hospitality Management or Marketing and Communications• Excellent English, both verbal and written• Strong understanding of current digital marketing concepts, strategy and best practice• Excellent Presentation and customer relationship skills• Energetic and passionate to work• Innovative approach to workCompany Industry Hotels Hospitality Department / Functional Area Marketing Brand Management Marketing Research Digital Marketing KeywordsDisclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com People Looking for Assistant Director of Digital Marketing Jobs also searched

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Assistant Director of Digital Marketing

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Assistant Director of Digital Marketing

Job details

Apply safely

Hiring company

Confidential

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