Digital Marketing Specialist

We are looking for a versatile and proactive Digital Marketing Specialist with proven expertise in Whats App Business marketing, automation workflows, paid advertising, and social media management. The ideal candidate should be comfortable working with modern AI tools to create engaging content and execute end-to-end digital campaigns across various platforms.Key Responsibilities: Whats App & Automation Create and manage content for Whats App Business profiles (including brochures, videos, graphics, and written content).Set up automated Whats App workflows to enable users to submit forms, upload documents/media, and receive real-time responses.Execute mass Whats App messaging campaigns while adhering to platform policies.Email & Contact Management Plan and run mass email campaigns using tools like Mailchimp or Sendin Blue.Extract and manage contact data from email accounts, Indeed, Naukri Gulf, and similar platforms.Maintain organized contact databases/CRMs for campaign targeting and follow-ups.Ads & Campaign Management Plan, launch, and optimize Google Ads and Meta (Facebook/Instagram) ad campaigns.Monitor ad performance and ensure efficient use of budget to maximize ROI.Prepare performance reports and recommendations.Social Media Management Manage company social media accounts across platforms (Instagram, Facebook, Linked In, etc.).Create and schedule engaging content including posts, stories, and reels.Monitor engagement, respond to messages/comments, and grow follower base.Content Creation & AI Integration Design graphics, videos, and reels using tools like Canva, Adobe Creative Suite, or equivalents.Use AI tools (e.g., Chat GPT, DALL·E, Lumen5, In Video) to streamline content creation—both visual and written.Write clear, SEO-friendly copy for ads, posts, and campaigns.Desired Candidate Profile Requirements: 2–4 years of hands-on experience in digital marketing, with a portfolio of successful campaigns.Solid understanding of Google Ads and Meta Ads Manager.Strong skills in Whats App marketing tools, CRM systems, and email automation platforms.Proficient in using graphic/video editing tools (Canva, Adobe Suite, or similar).Experience using AI tools for content generation.Strong communication and time management skills.Preferred Skills: Familiarity with basic HTML/CSS for email customization.Prior experience in the recruitment or service industry.Strong understanding of UAE/Dubai digital market trends.WHATSAPP: +97142694990 (For Scheduling interviews)Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com HAPPY HOMEMahboob Shaikh - Manager Business bay, Dubai, United Arab Emirates (UAE) #J-18808-Ljbffr