Digital Marketing executive

Job Summary: We are looking for a Marketing executive or specialist who will be responsible for developing and implementing marketing strategies to promote Infinity Building Contracting and its services. The ideal candidate will have a strong background in marketing, a creative mindset, and a passion for driving growth through innovative marketing campaigns.Key Responsibilities: Marketing Strategy Development: Develop and execute marketing strategies to increase brand awareness, generate leads, and drive business growth.Content Creation: Create engaging and compelling marketing content, including blog posts, social media posts, videos, and promotional materials.Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, Linked In, and Twitter. Plan and schedule regular posts and engage with our audience.Website Management: Oversee and update the company website to ensure it reflects our current projects, services, and brand image.Email Marketing: Plan and execute email marketing campaigns to nurture leads and maintain communication with clients and prospects.SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click advertising campaigns (SEM) to increase online visibility and drive traffic.Market Research: Stay up-to-date with industry trends, competitors, and market changes. Conduct market research to identify opportunities for growth.Collaboration: Collaborate with cross-functional teams, including sales, design, and project management, to align marketing efforts with business goals.Analytics and Reporting: Track and analyze the performance of marketing campaigns using various analytics tools. Provide regular reports on key metrics and adjust strategies as needed.Budget Management: Manage the marketing budget effectively and allocate resources to maximize ROI.Qualifications: Bachelor's degree in Marketing, Business, or a related field.Proven experience in marketing, preferably in the construction or real estate industry.Strong written and verbal communication skills.Proficiency in digital marketing tools and platforms.Creative thinking and the ability to develop innovative marketing campaigns.Excellent project management and organizational skills.Analytical mindset with the ability to use data to drive decision-making.Strong teamwork and collaboration skills.Competitive salary and performance-based bonuses.Health and wellness benefits.A dynamic and collaborative work environment.Opportunity to contribute to the growth of a successful construction company. #J-18808-Ljbffr