Performance Marketing Executive

Roles and responsibilities Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Analyze data to identify problems and opportunities Review new technologies and keep the company at the forefront of developments in digital marketing Define OKRs (objectives and key results) for channel experiences and campaigns Requirements Minimum Bachelors degree from a reputable university In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels Deep understanding of web analytics Strong understanding of current online marketing concepts, strategies and best practices Previous experience in a similar digital marketing role is preferred Strong technical and data analysis skills Strong command in MS Excel and Power Point Sharp strategic and analytical thinking with the ability to translate quantitative & qualitative data and insights into a robust marketing strategy Excellent written and communication skills Self-motivated and willing to take on new challenges Benefits A fast paced, high performing team Multicultural environment with over 60 different nationalities Competitive Tax-free Salary Comprehensive Health Insurance Annual Air Ticket Allowance Employee discounts at multiple vendors across the emirates Rewards & Recognitions Learning & Development Desired candidate profile1. Data-Driven Mindset Ability to analyze large sets of data and derive actionable insights to optimize campaigns for better performance.Strong proficiency in using analytics platforms like Google Analytics, Facebook Ads Manager, and Google Ads to track performance.2. Paid Media Expertise Hands-on experience with performance marketing channels such as PPC (Pay-per-click), Social Media Ads (Facebook, Instagram, Linked In), Display Ads, Programmatic Advertising, and Affiliate Marketing.Optimizing ad campaigns for specific goals like lead generation, sales, or website traffic.3. Campaign Management Overseeing the execution of campaigns across various platforms.Planning, setting up, monitoring, and optimizing ads based on performance metrics like CTR (Click-through Rate), CPA (Cost per Acquisition), and ROAS (Return on Ad Spend).4. SEO and SEM Knowledge A solid understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to ensure campaigns are effective in driving organic and paid search results.Expertise in keyword research, ad copy optimization, and landing page optimization.5. Conversion Rate Optimization (CRO)Improving website and landing page elements to increase conversion rates, using A/B testing and other techniques to refine customer funnels.6. Budget Management Managing advertising budgets effectively, ensuring that funds are allocated to the highest-performing campaigns.Monitoring spend to ensure campaigns stay within budget while maximizing ROI.7. Market Research and Audience Segmentation Identifying target audiences and customizing campaigns for specific customer segments to increase relevance and engagement.Conducting competitive analysis to identify trends and opportunities in the market. #J-18808-Ljbffr