الصفحة الرئيسية الإمارات العربية المتحدة Content Manager K12
الصفحة الرئيسية الإمارات العربية المتحدة Content Manager K12
Content Manager K12
تفاصيل الوظيفة
OverviewThe Job You're Looking For!Are you ready to use your creative thinking to help shape the future of education? As a Regional Copywriting Manager at McGraw Hill, you'll play a vital role in creating engaging and impactful content that connects with K12 educators and drives our marketing efforts globally.What You'll Do:In this position, you will craft compelling narratives and messaging that resonate with our audience of K12 educators. With a strong foundation in English copywriting, advertising, and commercial messaging, you will not only create captivating content but also strategically shape our brand's voice across various marketing channels.Key Responsibilities:Strategic Content Development: Gain a deep understanding of our product suite to develop relevant, relatable, and engaging messaging that speaks to K12 educators.Messaging and Positioning: Define and implement the appropriate language, tone, and positioning for all marketing materials.Content Prioritization: Identify key themes and topics, ensuring that they are prioritized in our content creation efforts.Multimedia Content Creation: Write scripts for videos, webinars, and presentations, maintaining a cohesive narrative that delivers clear, impactful messages.Review and Editing: Oversee the review, editing, and approval process of all written marketing communications, ensuring consistency with brand guidelines.Collaboration & Cultural Nuances: Partner with regional product marketing teams to incorporate regional cultural nuances into messaging and work with translation services when localizing content.Content Strategy: Contribute to a comprehensive content strategy that includes web copy, blog posts, social media, email campaigns, and other marketing channels.Performance Analysis: Analyze the performance of content and use data-driven insights to make recommendations for future optimizations.What We're Looking For:A minimum of 5 years of experience in B2B advertising and copywriting.A Bachelor's Degree in English, Communications, Marketing, Journalism, or a related field.A proven track record in copywriting and content creation.Strong project management and communication skills with the ability to juggle multiple projects and deadlines without losing focus on the details.Why Join Us?At McGraw Hill, our marketers play a key role in shaping the future for learners and educators worldwide. Join a collaborative, open, and supportive environment where creativity thrives. If you're passionate about using your creative thinking to make a difference and want to be part of a forward-thinking team, we'd love to hear from you. 46746
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الشركة المعلنة عن الوظيفة
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