Manager, Digital Media

دوام كامل في a Laimoon Verified Company في UAE

نُشرت يوم October 27, 2024

تفاصيل الوظيفة

Founded in 1937, the Solomon R. Guggenheim Foundation is dedicated to promoting the understanding and appreciation of art, architecture, and other manifestations of visual culture, primarily of the modern and contemporary periods. The Guggenheim realizes this mission through exceptional exhibitions, education programs, research initiatives, and publications. The Guggenheim strives to engage and educate an increasingly diverse international audience through its unique network of museums and partnerships. With nearly three million annual visitors worldwide, the Guggenheim and its network is one of the most visited cultural institutions in the world.The Guggenheim Abu Dhabi is located in the heart of the Saadiyat Cultural District, Guggenheim Abu Dhabi and is a museum of modern and contemporary art with a mission to contribute to and stimulate expansive perspectives on the history of art. Presenting an international collection with a specific focus on West Asia, North Africa, and South Asia (WANASA), Guggenheim Abu Dhabi fosters a deeper understanding of how different local, regional, and international forces have shaped the interconnected histories and cultures of our time.

Summary of Position

The Guggenheim Abu Dhabi Project is seeking an experienced and creative Manager, Digital to join the dynamic team of the upcoming modern and contemporary art museum in Abu Dhabi, UAE. This key role involves developing, implementing, tracking, and optimizing our digital marketing and communications campaigns across all digital channels.

The Manager, Digital will interface with all levels of staff and collaborate with various stakeholders to ensure that the digital strategies contribute to the broader institutional goals of enhancing the visibility of the Guggenheim Abu Dhabi Project's exhibition programming, innovative scholarship, and public engagement.

Key responsibilities include content creation, user experience design, and analytics optimization. The ideal candidate should hold a relevant degree, have a strong grasp of current marketing and communications tools and strategies, and possess the ability to lead integrated digital marketing and communications campaigns from concept to execution. A passion for art and the museum's mission is essential.

Skill and Experience Requirements

6-8 years of experience required in content management for the visual arts, museums, or cultural organizations; digital project management; or a related field.

Understanding of the software development lifecycle, production best practices, quality assurance methodology, asset management, and project management techniques.

Experience working with and managing content management systems (CMS) is key.

Proficiency in marketing automation technology and CRM systems.

Experience with SEO/SEM, Google Analytics, and social media analytics.

Excellent understanding of web design, UX, and content optimization.

Strong analytical skills and data-driven thinking.

Strong computer skills, including web-based project management software (Basecamp, DoneDone, etc.); Microsoft Office; Dreamweaver, Photoshop, Illustrator; basic HTML; and basic JSON.

Technical familiarity with APIs and a comfort level in verifying data are helpful.

Ability to manage multiple projects on time and work independently.

Strong communication and organizational abilities are essential.

Key Responsibilities

Duties may include, but are not limited to, the following:

Digital Media

Develop comprehensive digital media strategies to enhance brand awareness, drive website traffic, and generate leads.

Collaborate with the marketing team to create and implement digital marketing plans that align with overall business objectives.

Serve as Guggenheim app project leader, work with internal stakeholders to reach consensus, communicate project details, and manage project expectations.

Liaise with internal and external resources to communicate project needs effectively and ensure that content deliverables, including text, audio files, videos, and slideshows, are on track and consistent across all media.

Supervise, train, and contract with both in-house and freelance staff responsible for executing projects.

Oversee the creation, scheduling, and publishing of engaging content for various digital platforms including websites, blogs, social media, email newsletters, and more.

Responsible for updating and disseminating the app style guide and project specs, including file naming conventions.

Utilize analytics tools (e.g., Google Analytics, social media analytics) to measure the effectiveness of digital marketing efforts.

Prepare detailed reports on digital media campaigns' performance and provide actionable insights and recommendations and integrate with other data sources such as Visitor Services surveys and website analytics.

Assist with creating graphics, loading content, editing HTML, or checking equipment, as needed.

Archive past content with metadata to ensure legacy data is properly filed and easily accessible.

Design and implement email marketing campaigns to engage and nurture leads and customers.

Analyze email marketing metrics and suggest improvements.

Education:

BA or BS required

Location:Abu Dhabi, UAE

Position Type:Full-time, 2 year term

To apply, send CV/resume tofarah@ams-int.com

#J-18808-Ljbffr Marketing & Media

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الشركة المعلنة عن الوظيفة

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