الصفحة الرئيسية المملكة العربية السعودية Assistant Brand Manager - New Space
الصفحة الرئيسية المملكة العربية السعودية Assistant Brand Manager - New Space
Assistant Brand Manager - New Space
تفاصيل الوظيفة
Overview We Are PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more.
PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u. Learn more about our culture and life at PepsiCo:Responsibilities
- Execute brand strategy through rigorous planning and monitoring of marketing activities – to drive sales and share growth in line with overall corporate strategy and ambition
- Execute launch of new categories across oats & sweet-baked including positioning in the anchor demand spaces, product attribute enhancement, flavor range selection, innovation pipeline, capability strengthening, delivery of impact & stakeholder management
- Work closely with the Brand Manager ensuring regular updates, escalations & de-bottlenecking in-line with overall governance structure as defined by the organization
- Lead cross-functional projects for new categories, liaising with internal stakeholders (Sales, Marketing, R&D and Mfg.) to drive initiatives across product attribute enhancement, flavor range optimization, innovation launch pipeline, marketing planning & commercialization
- Perform regular follow-ups with distributors to track sales progress & flag gaps
- Actively track financial performance of the brand and highlight risks/ gaps to the leadership
Qualifications
Experience/Education- Graduate/Post-graduate from premiere institutes preferably related to Business
- 5-8 years of experience
- Prior FMCG brand marketing experience
- Brand building & activations
- Led new brand/sub-brand launch hands-on
- Created & executed comprehensive brand plans & granular marketing activity calendars
- Managed BTL activities like pack design, PR, digital & shopper
- Stakeholder management
- Strong cross-functional collaborator
- Exposure to internal commercials, financial acumen including brand P&L awareness
- Project management
- Strong project management skills and ability to drive multiple projects through business stage-gate process
- Experience of 3rd party agency mgmt.
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الشركة المعلنة عن الوظيفة
PepsiCo
-
Social Media Branding Strategy Alpha Academy110 درهم
3,673 درهممدة الدورة التدريبية: Upto 3 Hours -
Business Administration and Branding Level 4 Alpha Academy92 درهم
1,396 درهممدة الدورة التدريبية: Upto 1 Days
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