Assistant Brand Manager - New Space

at PepsiCo in Saudi Arabia

Posted on January 9, 2024

Job details

Overview We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more.

PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u. Learn more about our culture and life at PepsiCo:

Responsibilities

Execute brand strategy through rigorous planning and monitoring of marketing activities – to drive sales and share growth in line with overall corporate strategy and ambition
Execute launch of new categories across oats & sweet-baked including positioning in the anchor demand spaces, product attribute enhancement, flavor range selection, innovation pipeline, capability strengthening, delivery of impact & stakeholder management
Work closely with the Brand Manager ensuring regular updates, escalations & de-bottlenecking in-line with overall governance structure as defined by the organization
Lead cross-functional projects for new categories, liaising with internal stakeholders (Sales, Marketing, R&D and Mfg.) to drive initiatives across product attribute enhancement, flavor range optimization, innovation launch pipeline, marketing planning & commercialization
Perform regular follow-ups with distributors to track sales progress & flag gaps
Actively track financial performance of the brand and highlight risks/ gaps to the leadership

Qualifications

Experience/Education

Graduate/Post-graduate from premiere institutes preferably related to Business
5-8 years of experience
Prior FMCG brand marketing experience

Competencies

Brand building & activations
- Led new brand/sub-brand launch hands-on
- Created & executed comprehensive brand plans & granular marketing activity calendars
- Managed BTL activities like pack design, PR, digital & shopper
Stakeholder management
- Strong cross-functional collaborator
- Exposure to internal commercials, financial acumen including brand P&L awareness
Project management
- Strong project management skills and ability to drive multiple projects through business stage-gate process
- Experience of 3rd party agency mgmt.

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Hiring company

PepsiCo

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Assistant Brand Manager - New Space

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Home Saudi Arabia Assistant Brand Manager - New Space

Home Saudi Arabia Assistant Brand Manager - New Space

Assistant Brand Manager - New Space

Job details

Responsibilities

Qualifications

Apply safely

Hiring company

PepsiCo

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