Head of Retail and Marketing - Visual Display

Full time na a Laimoon Verified Company no UAE

Publicado em October 23, 2024

Detalhes do emprego

Position Summary:We are seeking a consumer-oriented, dynamic IMC expert to lead the retail and marketing strategy for the Visual Display (TV/AV) business segment and build strong local launch plans for upcoming flagship products, followed by on-time in full execution across online and offline channels to meet marketing and business KPIs.Role and ResponsibilitiesMarket and Business IntelligenceConduct market research to identify consumer trends, competitive landscape, and emerging opportunities.In-depth analysis of different data touchpoints and transform data into actions for the VD team.Local Launch Plan Development & ExecutionIdentify business challenges and build strategies on how to tackle new product launches.Brief cross-functional teams, get relevant inputs, and build strong, executional plans across channels.Orchestrate the communication assets with clear target audience strategy and channel dynamics in mind.Develop buzz-driven and engaging activities that highlight product experiences through various experiential activities and local content developed by influencers.Lead brand and platform collaborations for premium positioning to attract HNWI and Gen Zs.Closely track campaign performance and optimize to meet campaign and business KPIs.Prepare reports on the activity details and performance; share best practices with HQ and RHQ teams.Lead cross-functional teams in executing the plans.Collaborate with Sales and Product Management teams to identify the right channels and offers for consumers.Work with Corporate Marketing teams on building a strong media plan and support on content adaptation that will be used across Digital, CRM, PR, TV, OOH, and Cinemas.Analytics and ReportingPrepare periodic reports that measure the success of marketing initiatives.Investigate results, root causes, and opportunities for expansion.Present findings to senior management.Team LeadershipManage and mentor a team of marketing professionals, fostering a high-performance and collaborative culture.Provide guidance and support to achieve the marketing and business goals.Skills and QualificationsBachelor's degree required, preferably in business or marketing. MBA is highly preferred.Minimum of 12 years of experience in either brand/product management, upstream/downstream marketing, and integration sales required.Proven success in developing and executing promotional campaigns for product launches required.Experience contributing to the development of strategic marketing plans required.Skilled in working with different functions and effectively coordinating their activities to achieve desired results required.Previous team management experience.

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Início EAU Head of Retail and Marketing - Visual Display

Head of Retail and Marketing - Visual Display

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Hiring company

Confidential

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