Detalhes do emprego
Job DescriptionThe Senior English Copywriter is responsible for creating compelling and effective concepts and copy for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.The position of Senior Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns.Main TasksWriting texts (e.g. copy, product descriptions), proofreading, and content editingEnsuring the consistency of prepared content;Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.Have a keen understanding of all the channels in the 1:1 marketing space.Understanding of the power of data intelligence to help them achieve the communication challenge.Required to make conceptual and strategic decisions across a wide variety of clients and industries.Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.Develop and execute strategically-sound creative for cross-channel initiativesPersuasively present both internally and to clients with credibility, reasoning, and emotionActively listen to truly understand the ask, client feedback, and internal feedbackEnsure communications are produced to the highest standards of accuracy and quality controlDeliver fresh ideas and personality while working with existing brand voice and toneConceptualizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.Researches competitors and the industry to provide insight into trends and creative foresightPartners with the creatives to make the idea, copy, and design a cohesive storyQualificationsAt least 5 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and offHas the personality to develop thriving client relations and can lead creative presentationsStrong conceptualization and smart thinking skillsEnergy, a sense of humor and an open & curious mindExceptional conceptual and design skills and a robust portfolio that shows your talent both across mediumsA knack for strategic brainstorming, campaign development, creative brief development and creative execution
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