Multi-Property Digital Marketing Executive
Detalhes do emprego
Job Number 24029357Job Category Sales & MarketingLocation The St. Regis Doha, Doha West Bay, Doha, Qatar, Qatar VIEW ON MAPSchedule Full-TimeLocated Remotely NRelocation NPosition Type Non-ManagementJob SummaryThe Digital Marketing Executive plays a pivotal role, bridging Marriott International's eCommerce, marketing, and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales, marketing, and customer engagement activities that help drive awareness and profitability at the property level. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work on behalf of properties to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online channels.As a Digital Marketing Executive, you'll lead your group of hotels as a strategic thinker, offering local, regional, and national insights to elevate their digital presence and customer experience. To this end, he/she will be in touch with their properties on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that's relevant, on-brand, and genuinely engaging.CANDIDATE PROFILE RequiredEducation and Experience 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferredCORE WORK ACTIVITIESArea Digital and eDistribution Strategy Execution Advises hotels on appropriate on-strategy eCommerce priorities and tactics Coordinates with the Digital Marketing Manager and the DFM team to set ecommerce goals for their cluster/hotels Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues Manages budgets for the cluster/hotels for eCommerce activities Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming monthsDigital Acquisition Marketing Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team Manages Search Engine Optimization (SEO) efforts for hotels & restaurants by leveraging the Marriott Digital Services team (MDS) or external Agencies Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed Manages the PLUS Platform for participating hotels in the area/cluster Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing) Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)Hotel Web Site Content Optimization Conducts regular audits of str and individual Hotel Websites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary Serves as the EPIC/Vignette administrator for the hotel(s) Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services) Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels Identifies and implements efforts to drive online awareness and bookings for hotel F&B outletsOTAs and Meta Search Channel Optimization Ensures that all hotels within their region/cluster are participating in relevant, approved echannels Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s) Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.) Builds strong domestic relationships with the top 2-3 OTA partners Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannelsMarketing and Communication Partnership Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.) Develops the offer landing page on Marriott.com for cluster offers Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)Opening Hotel Support Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel Sets up the Marriott.com Hotel Web Site Activates the hotel for sale on approved OTAs Shop hotel to ensure M.com and OTA rates are set up correctly Work with brand marketing team to position the hotel on digital channels Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with Creates online press releases and helps with property SEO to drive awareness to hotel Helps set digital sales goals for new opens in partnership with sales and revenue managementeCommerce Communication and Training Uses the eCommerce Resource guide Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams Serves as cluster-level point-person for Marriott's eCommerce strategy. Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels. Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues. Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels Develops other cluster-level eCommerce communications, as appropriate Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscapeMarriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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