General Trade Manager UAE
Job details
ABOUT UNILEVER With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. JOB PURPOSE Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are a Traditional trade expert with a brilliant understanding of route to market fundamentals along with the right distributor management capabilities, you will be able to set the right growth plans for WS, Value for Money, and Self-service channels. If you are someone who can drive strategic influencing between stakeholders, demonstrate team commitment and leadership within the geographic scope, and enable data-driven decision making, then this role is just for you. WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Responsible for the UAE GT Business which contributes approximately 30% of UAE business.
- Understand the triggers and barriers of the “Route to Market” plans and develop different programs to drive business growth.
- Adapt and execute the “Route to Market” strategy in line with the business expected growth agenda.
- Manage the customer relationships with Distributors & Wholesalers.
- Design & co-implement loyalty programs for key WS, contracts for Self-service and groceries.
- Design growth strategy for Value for money & discounters’ channel.
- Design and implement pricing strategy between different GT channels in line with Unilever category ambitions.
- Lead Coverage expansions plan with the distributor team.
- Manage, plan and implement new channels Distribution Projects along with turning around growth channels like VFM.
- Responsible for the capability build-up of the GT Team.
- Effectively lead the Sales team to consistently deliver the growth ambition.
- Responsible for Merchandising activities in RTM in line with the Company overall merchandising plan.
- Analyse the competitive environment & market trends to identify alternative RTM opportunities, and adapt strategies to harness extra opportunities.
- Minimum 8-10 years experience in sales with strong history of turning around GT business and exposure in managing other channels with RTM & distributor management experience.
- Bachelor’s degree.
- Excellent communication, negotiation & influencing skills.
- Objective analytical & strategic power.
- Valid Driving License.
- Proficiency in English and Hindi language. Arabic is a plus.
- Excellent communication.
- Data & Analytics.
- Storytelling & Big-Picture Thinking.
- You are an inclusive motivator of people. Your team delivers with real passion, growing and learning from each other whilst delivering quick wins.
- You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
- Critical SOL (Standards of Leadership) Behaviors
- PERSONAL MASTERY : Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
- PASSION FOR HIGH PERFORMANCE : Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
- TALENT CATALYST : Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
- PURPOSE & SERVICE : Has humility, understanding that leadership is service to others, inside and outside Unilever.
- CONSUMER LOVE : Invests time inside and outside to understand the needs of consumers.
- BUSINESS ACUMEN : Creates sustainable growth with purpose, engaging different partners across the system for change.
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