Senior Field Marketing Manager - Africa, Middle East, and Turkey, Amazon Delivery Service Partn[...]
Full time
at Amazon
in
UAE
Posted on February 18, 2025
Job details
Senior Field Marketing Manager - Africa, Middle East, and Turkey, Amazon Delivery Service Partners (DSP)
Job ID: 2894079 | Q-Express Documents Transport At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfil and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small, are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best-in-class service levels through the introduction of pioneering new products and services in the last mile delivery space. We are looking for a talented Field Marketing Manager to grow the footprint of the Delivery Service Partner (DSP) program across the Africa, Middle East, and Turkey (AMET) region. The program gives entrepreneurs an opportunity to develop a successful package delivery business with low start-up costs and access to Amazon's technology and logistics experience. This Field Marketing Manager will build and manage the marketing program for Amazon DSP across multiple countries in the AMET region, consisting of UAE, KSA, Egypt, Turkey, and South Africa. You will be responsible for attracting prospective DSP candidates across the region using brand and performance marketing strategies to raise awareness of the program, drive consideration through lead generation and convert interest into candidate applications. This role will be a crucial part of a global marketing team and strategy; providing local audience insights, business team connections and Arabic language specialism in rolling out this global program for the region. As well as driving program awareness and acquisition of new DSPs in the region, you will be responsible for:- Strategic projects to improve effectiveness of marketing across the team;
- Budget ownership;
- Agency management;
- Owning the marketing strategy implementation;
- Reporting inputs to senior leaders.
Key job responsibilities
- Own market research of local audiences to identify insights and targeting strategies.
- Work with global brand owners and local business teams to create relevant positioning for each country.
- Creation of marketing launch strategy to support business goals, in conjunction with central strategy teams on paid channels, SEO, martech and content.
- Own regional budget with accountability on spend and efficiency targets.
- Recruit and manage local agency partners to manage paid media.
- Work with global agency partners on localizing efforts.
- Drive brand awareness, lead generation and applications of prospective DSPs.
- Creation of annual and quarterly campaign strategies, including creating agency briefs, planning workflows, agency management and reporting.
- Automate and improve triggered communication throughout the customer journey.
- Collaborate cross-functionally with stakeholder teams to deliver a best-in-class experience across the marketing funnel.
BASIC QUALIFICATIONS
- Experience in developing and managing acquisition marketing or channel programs.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across a multitude of timezones and languages.
- Experience in marketing or marketing research.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to goal to senior leadership.
- Speak, write, and read fluently in Arabic.
- Speak, write, and read fluently in English.
PREFERRED QUALIFICATIONS
- Experience in a business-to-business (B2B) environment, high-tech products/services.
- MBA.
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