Home UAE Paid Search Officer

Home UAE Paid Search Officer

Paid Search Officer

Full time at etihad in UAE
Posted on February 3, 2025

Job details

Synopsis

The Paid Search Officer will be responsible for planning, implementing, and managing search engine marketing campaigns to drive website traffic, flight bookings, and revenue. They will work closely with other areas of Digital Acquisition including SEO and paid media channels, as well as cross-functional teams in Digital & Ecommerce, to align Paid Search activities with business goals and objectives. The Paid Search Officer will ensure adherence to best practices, implementation of effective bidding strategies, and apply optimization techniques to consistently maximize airline revenue.

Accountabilities

  • Plan, execute, and manage paid search campaigns across multiple platforms including Google, Bing, Yandex, Naver, Yahoo Japan, Baidu, 360 & Sogou.
  • Support digital campaign managers in ensuring search campaigns are delivered according to the schedule and within set budgets.
  • Work collaboratively with the in-house Digital Acquisition team, vendors, and agency to deploy a customer-centric approach to digital marketing; relevant and effective across all digital customer touch-points.
  • Aggregate and analyze data, generating cross-platform reports for digital marketing activities.
  • Monitor and measure SEM activity using available analytics tools, such as Adobe/Google, deriving data-driven insights to inform actions and optimizations.
  • Track and monitor digital performance budget spends ensuring budgets are not overspent, modifying spend where necessary.
  • Support a defined testing plan to increase business insight from paid search campaigns with a focus on revenue generation and cost savings.
  • Support data-driven marketing projects in collaboration with internal teams and vendors using GCP tools such as Google BigQuery.
  • Keep abreast of the latest innovations and technologies in digital marketing to support commercial objectives.

Education & Experience

  • Minimum 3 years of experience working in a client or agency paid search role, airline experience desirable.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Experience of managing paid search budgets in excess of 1m USD annually.
  • Platform certification in SA360, Google Campaign Manager, Google Ads, and Google Analytics.
  • Understanding of SQL and Javascript to support teams responsible for web/app implementation with paid search requirements.
  • Extremely proficient in Excel. Experience of using Data Studio, Power BI or similar analysis tools is also preferable.
  • Excellent analytical skills and the ability to translate data insights into actionable recommendations.
  • Optional proficiencies that would be considered a bonus are knowledge of Python, experience of DV360, and experience with Adobe Audience Manager.
About Etihad Airways Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia, and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme, and more. Etihad is recognized as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board. Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonization. To learn more, visit etihad.com #J-18808-Ljbffr

Apply on company website
Apply safely

To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.

Share this job
See All etihad Jobs
Looking for Ways to improve your career?

Increase your chances with
Courses in Paid , Search

See All Courses

Similiar Jobs that might interest you

Expediting Officer

 NES Fircroft

... is having an opportunity for Expediting Officer Position: Expediting Officer Tenure: Permanent Role Location ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

... Relation Officer at UAE Location Role: Public Relation Officer Location:   ... With more than 80 offices in 45 countries, we ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

... (Mechanical) Location: Dubai, UAE (Office Based) Immediate Joiner preferred ... With more than 80 offices in 45 countries, ...

UAE - Dubai 30 days ago

Apply on Jobsite

... and specifications. Proficient in MS Office, experience in use PIMS ... . With more than 80 offices in 45 countries, we ...

UAE - Dubai 30 days ago

Apply on Jobsite

... Excel reporting. Microsoft Office / Word knowledge is ... , procedures and standards  OFFICE Frequent standing, walking, ...

UAE - Sharjah 30 days ago

Apply on Jobsite

... (Mechanical) Location: Dubai, UAE (Office Based) Immediate Joiner preferred ... With more than 80 offices in 45 countries, ...

UAE - Dubai 30 days ago

Apply on Jobsite

... Specialist Location:  Dubai, UAE (Office Based)   Job Description: 2+ ... . With more than 80 offices in 45 countries, we ...

UAE - Dubai 30 days ago

Apply on Jobsite

... Location:  Dubai, UAE (Office Based)   Job Description: ... . • Optional experience in expediting or audit inspection ...

UAE - Dubai 30 days ago

Apply on Jobsite

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

... focus on meeting targets. o Expedite IFC and material delivery ... worldwide. With more than 80 offices in 45 countries, we ...

UAE - Dubai 30 days ago

Apply on Jobsite

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

Aviation Fuel Operator

 NES Fircroft

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Dubai 30 days ago

Apply on Jobsite

EPC Specialist Onshore

 NES Fircroft

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Dubai 30 days ago

Apply on Jobsite

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

Engineering Manager

 NES Fircroft

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite

... worldwide. With more than 80 offices in 45 countries, we are ...

UAE - Abu Dhabi 30 days ago

Apply on Jobsite
See All Paid Jobs
Jobs
Courses
UAE
Middle East
Asia
Europe
Australia
Africa
The Americas
Global
Promote courses on Laimoon Promote your courses
Free virtual classroom software

Copyright 2025 © Laimoon.com Privacy Policy   -    Terms Of Use

Feedback Feedback