Job details
Job Description Brand development, promotion and protection Marketing Activities Communication Activities
Responsibilities
Brand development, promotion and protection- Creates engaging written content for all of SEHA’s marketing and branding activities. These channels may include ATL & BTL advertising, social media, digital and/or internal.
- Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity.
- Stay up-to-date with the latest industry trends.
- Produce error-free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision.
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand.
- Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials.
- Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director.
- Liaise with Designers to enrich text with visual aids, like images and charts.
- Cooperate with the marketing team to create web content and monitor its effectiveness over time.
- Use SEO practices to optimize articles and increase visibility.
- Plan and implement editorial calendar.
- Prepare and publish articles that describe our company and products.
- Write clean, concise, well-polished content.
- Research industry-related topics and identify gaps in our content.
- Shape language and tone used in sales emails, banners and brochures.
- Ensure all content is up-to-date.
- Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
- Determine sources for content creation (both internal and external).
Qualifications
Required : Bachelor’s degree in Marketing and Communications, journalism, Business Administration or other related field required. Desired : Master’s degree in Digital Marketing or Masters of Business Administration preferred. #J-18808-LjbffrApply safely
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Hiring company
Sheikh Shakhbout Medical City - SSMC
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