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Home UAE Digital Brand Marketing Associate

Digital Brand Marketing Associate

Full time at Kcal World in UAE
Posted on January 12, 2025

Job details

The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives. Duties and Responsibilities:

  • Develop the annual marketing strategy and campaign calendar in line with business objectives.
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
  • Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.
Experience in:
  • Designing and conducting A/B tests on web funnels and apps.
  • Tracking and data analysis.
  • Deep linking for app and web marketing.
  • Data integration and comprehensive reporting.
  • Advertising management for various platforms.
  • Social media automation to streamline content posting and engagement.
  • In-app advertising to reach users directly within mobile apps.
  • Retargeting to re-engage users and boost conversions.
Professional Requirements:
  • Bachelor's/Diploma in Marketing/Marketing Communications or a related discipline.
  • Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.
  • Demonstrable experience leading digital brands in an e-commerce setting.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
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