Job details
The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives. Duties and Responsibilities:
- Develop the annual marketing strategy and campaign calendar in line with business objectives.
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
- Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
- Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.
- Designing and conducting A/B tests on web funnels and apps.
- Tracking and data analysis.
- Deep linking for app and web marketing.
- Data integration and comprehensive reporting.
- Advertising management for various platforms.
- Social media automation to streamline content posting and engagement.
- In-app advertising to reach users directly within mobile apps.
- Retargeting to re-engage users and boost conversions.
- Bachelor's/Diploma in Marketing/Marketing Communications or a related discipline.
- Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.
- Demonstrable experience leading digital brands in an e-commerce setting.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
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Hiring company
Kcal World
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