Job details
Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation. Job Description - Senior Shopper Marketing Manager - Skin Health & Selfcare (2407029461W) Who we are At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. What you will do The Senior Shopper Marketing Manager is responsible for developing and executing shopper marketing strategies that drive brand growth, enhance consumer engagement, and maximize sales within the retail environment. This role requires a strategic thinker with a deep understanding of consumer behavior, market trends, and the ever-evolving landscape of the category in region/country.
Key Responsibilities
- Category: Incorporate category insights and learnings into GCC plans, rolling out and tracking Category Management solutions.
- Analysis of category data –Nielsen and STT per brand and EPOS customer analysis to identify opportunities & develop Execution plans to drive OKRS: Sales, Market Share, Share of TDP & Perfect Store Metrics.
- Prepare & present Category reviews with our regional customers & Internal Executive Board of Directors in collaboration with the Regional and country customer development teams.
- Customers: Work in partnership with key customers and manage Customer Category Initiatives through the execution.
- In-store / shopper-facing: Develop regional guidelines and measurement on execution ensuring Perfect Store Metrics are achieving target.
- Develop & ensure the implementation of regional activity calendar on Tiered activations tied to media and marketing strategy.
- Develop & ensure the implementation any direct to shopper/consumer communications that drive shopper to store.
- Lead Distributor partners to deliver Execution Excellence of perfect store guidelines.
- Drive & deliver in-store POP Innovation projects with customers.
- Deliver brand key account and national promotions plan and measurement.
- Business Planning & Promotions: Co-Lead development of GCC annual BP in line with RAMET plans and guidelines.
- Ensure promotional volumes are adequately forecasted through S&OP, costed appropriately and tracked.
- Manage promotor scheduling, training and execution, including making selling tools readily available (leaflets, samples, testers).
- Category Insight: Deliver Shopper Research/understanding initiatives in-line with the plan & budget.
- Deliver new shopper insight-based actions that deliver against customer and Kenvue brand growth objectives.
- Brand: Input Category & in-store thinking into major NPI launch plans around the POP drivers.
- Measure promotional performance and support the marketing team to deliver in-store activation that delivers optimal return on investment.
- Budget Management: Manage shopper marketing budgets, ensuring effective allocation of resources and maximizing ROI.
- Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
- Minimum of 8-10 years of experience in shopper marketing, trade marketing, or a related role within the consumer goods or health industry.
- Proven track record of developing and executing successful shopper marketing campaigns.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication, negotiation, and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in digital marketing and e-commerce strategies is a plus.
- Arabic Language is a plus.
Primary Location
Kenvue is an Affirmative Action and Equal Opportunity Employer. If you are an individual with a disability, please check our page for information on how to request an accommodation. #J-18808-LjbffrApply safely
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Hiring company
Kenvue
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