Job details
Job Description We are seeking a dynamic and experienced Senior Marketing Executive to join our team. The ideal candidate will be a strategic thinker with a deep understanding of fashion retail marketing, capable of driving impactful marketing campaigns and initiatives that elevate our brand presence and drive foot traffic to our stores. This role requires a blend of creativity and hands-on experience in executing marketing strategies that resonate with our target audience.
Key Responsibilities:
- Strategy Development: Develop and implement comprehensive marketing strategies to increase brand awareness, drive store traffic, and boost sales.
- Campaign Management: Lead the planning, execution, and optimization of marketing campaigns across various channels, including ATL and BTL. Collaborate with creative teams to develop compelling content and visuals that align with the brand’s identity.
- Store Promotions & Events: Design and execute in-store promotions, events, and experiential marketing activities to enhance the shopping experience and engage customers. Coordinate with store managers and staff to ensure successful implementation of marketing initiatives.
- Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels. Monitor brand reputation and customer feedback, and address any issues or opportunities for improvement.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effective execution of initiatives. Track expenses and provide regular reports on budget performance and campaign results.
- Collaboration & Leadership: Work closely with cross-functional teams, including sales, merchandising, and operations, to align marketing strategies with overall business objectives.
Desired Candidate Profile
Qualifications:- 2-5 years of relevant experience
- Bachelor's in business administration or any relevant field.
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Hiring company
Aster Pharmacy
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