Job details
About the role As a lifecycle automation manager, you will be responsible for planning, building, deployment, analysis, and optimisation of all automated direct media campaigns by analysing the existing communications landscape and working with business owners to identify opportunities to introduce automated communications as part of achieving the business objectives and enhancing the customer experience. Other operational duties would include:
- Analysing existing automated lifecycle campaigns and establishing KPIs and benchmarks to evaluate their performance and develop a corrective plan of action where needed.
- Actively seeking to improve technical capabilities of automation, direct media, and CRM campaign tools.
- Planning persona identification for the purposes of reaching them via tailored automated programmes.
- Ensuring correct deployment of automated programmes and alignment with overall campaign and commercial objectives.
- You will be responsible for optimizing campaigns.
- Working with key stakeholders including product owners, content, data, and marketing to successfully launch campaigns.
- Increasing and engaging the database members with relevant communications across the funnel by further developing and optimizing current campaigns, personalisation, templates, content, marketing, automation, and performance.
- Regular reporting of campaign performance through the maintenance of dashboards and creation of reports to socialize with upper management, business owners, and the wider team.
- Instilling a culture of test and learn within each campaign and working with optimization teams, using this as a basis for iterative campaign improvements.
- Adopting guardianship of best practices for all executed campaigns.
- Performing other departmental duties related to the position as directed by the head of the department.
- 5+ years in CRM marketing with a focus on automation and campaign lifecycles
- B2C experience with a preference in the air industry
- Multi-channel programme creation and management experience
- A/B testing experience having initiated these routinely within campaigns
- Experience working with personalisation teams and tools to build tailored, personalised campaigns
- Experience in marketing copywriting
- Experience in requirements-gathering and documentation for technical projects.
- Managerial skills - Ability to delegate work, set clear direction and manage workflow.
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Hiring company
Qatar Airways
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