Job details
Job Title**:Arabic Marketing Manager (F&B Company)**
Department**:Marketing**
Reports To**:General Manager**
**Key Responsibilities**
Strategic Planning:
- Develop comprehensive marketing and advertising plans aligned with the company's overall business goals.
- Establish clear objectives, target audiences, and budgets for each campaign.
- Conduct market research and competitive analysis to guide marketing decisions.
Campaign Execution:
- Manage relationships with external agencies, vendors, and media partners.
- Collaborate with the culinary and operations teams to promote new menu items, limited-time offers, and restaurant events.
Digital Presence:
- Develop and manage the company's website and social media channels, ensuring consistent messaging and branding.
- Create engaging content to attract and retain customers.
- Implement SEO strategies to improve online visibility and search rankings.
- Oversee online reputation management, responding to customer reviews and feedback.
Public Relations:
- Establish positive relationships with media outlets and food bloggers.
- Generate media coverage for new restaurant openings, promotions, and special events.
- Craft press releases and media pitches.
Data Analysis:
- Track and measure the performance of all marketing initiatives using analytics tools.
- Generate regular reports and analyze data to optimize strategies and ROI.
- Stay updated on industry trends and best practices.
**Qualifications**:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Minimum 5 years of experience in marketing, with a proven track record in the restaurant or hospitality industry.
- Strong understanding of both traditional and digital marketing strategies.
- Excellent communication, copywriting, and project management skills.
- Data-driven mindset with proficiency in marketing analytics tools.
- Ability to think creatively, solve problems, and work under pressure in a fast-paced environment.
- Passion for food and the dining experience.
- Experience with graphic design or video editing software (e.g., Adobe Creative Suite).
- Working knowledge of web development and content management systems (CMS).
- Familiarity with paid advertising platforms (Google Ads, Facebook Ads, etc.).
Application Question(s):
- In which country are you currently located?
- If selected, how soon can you join our company after signing an offer letter? Give minimum number of days.
- Which country are you from? (Nationality)
- What is your age right now?
- Have you read and confirm the job description and salary details for this role?
- If selected for the role, are you willing to be assigned in Riyadh, Saudi Arabia? Yes or No?
- Did you work as a Marketing Manager / Officer before for a restaurant or F&B company? Yes or No? If Yes, in which country and for which brand?
- How much is the MINIMUM full package / all in salary that you will accept for this role? (Non-negotiable) QAR ________
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