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## Responsibilities Report to the NFTBusiness Unit Head, working closely with the founders ofKnownOrigin (UK) and key stakeholders across product, tech,marketing, communications and other business units within eBay Deliver a viable NFT value proposition for eBay buyers and sellersin close partnership with eBay's web3 product team Design commercial models, identifying opportunities to maximizetopline results, and co-lead on the development of eBay'sNFT P&L Serve as decision maker for commercial topics,overseeing: NFT inventory management, inventory partnerships,marketing, communications, and customer experience, leveragingexisting eBay capabilities Develop and implement comprehensivego-to-market marketing strategy, ensuring alignment with businessobjectives, eBay marketing and communications teams, and overseeits successful execution Establish strong inventory strategiesincluding creators and established brands, measure performance andcontinuously optimize the inventory value proposition Responsiblefor ensuring partnerships and NFT drops meet goals includingrevenue, engagement, and adoption with the eBay Global StrategicPartnerships team Orchestrate customer experience plan includingsupport and NFT education together with eBay's NFTproduct team Collaborate with other teams such as legal andproduct to develop and execute integrated strategies that drivebusiness success Stay up-to-date with Web3 industry trends andrelevant legislation related to commercialactivities
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