Job details
Job Description:
Be a part of a revolutionary change At PMI weve chosen to do something incredible. Were totally transforming our business and building our future on smokefree products. With huge change comes huge opportunity. So wherever you join us youll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. Philip Morris Management Services Middle East Ltd. are looking for a qualified Brand Portfolio Executive to join the Marketing team in the GCC Cluster based in Dubai. As a Brand Portfolio Executive you will have the opportunity to contribute to establishing our SmokeFree products as an experience brand across the GCC markets by delivering locally relevant and engaging omnichannel communication campaigns and compelling brand content that will drive brand awareness consideration intent to purchase and loyalty resulting in sales and market share growth and a sustained emotional connection with consumers.- Lead on content creation for assigned projects through the localization/ transcreation of messages toolboxes and initiatives.
- Align on communication plan and scope with key stakeholders briefing external or internal agencies and managing project timelines budget and requirements to ensure quality and timely delivery.
- Create detailed visual content briefs for assets across different channels (Web CRM Social Paid Media etc.)
- Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code by seeking advice from Legal and External Affairs departments as well as submitting and receiving necessary approvals for all developed plans prior to implementation
- Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behaviour changes.
- You have University degree in Business Administration/Marketing; MBA is a plus
- You have 3-5 years of B2C brand marketing experience on the brand side or in a content development role within a creative/ media agency ecommerce or social media companies Digital experience with an omnichannel marketing approach (Social Media Web CRM Paid Media). Strong understanding of digital platforms & tools is an asset
- Strong understanding of and passion for brand marketing and communication Excellent planning and project management skills experience working in multidisciplinary crossfunctional project teams Strong analytical skills problem solving capabilities and datadriven thinking Content creation and toolkit development experience is an asset Fast learner curious and outward looking Exceptional collaboration and communication skills and experience working in lean agile test & learn environments where continuous improvement is the norm Proficiency in Microsoft Office Suite (Excel Word PowerPoint) Excellent command of English (both written and spoken). Arabic is an asset.
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