Home UAE Creative Lead - AWJ

Home UAE Creative Lead - AWJ

Creative Lead - AWJ

Full time at Kitopi in UAE
Posted on February 26, 2024

Job details

Kitopi is the world’s leading tech-powered multi-brand restaurant. With a mission to satisfy the world’s appetite, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space. Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region. As a leading food-tech business, Kitopi’s growth has been largely fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) - an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry as we know it today. With over 4,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar, and runs its engineering hub in Krakow, Poland, its robotics hub in Denmark, and its global customer experience center in Dubai, UAE. AWJ , a Kitopi company, is a fast-growing Food & Beverage Group of popular home-grown Middle Eastern, Mediterranean, and international dining concepts. Established in 2014, AWJ is on a mission to satisfy the world's appetite to create joy. Headquartered in Dubai, AWJ embarked on its culinary journey with five unique concept brands – all strategically located across popular tourist and dining destinations across Dubai. AWJ has since expanded its presence to the Kingdom of Saudi Arabia and the USA through both owned and franchised locations. AWJ future plans include identifying and exploring key regional markets in Europe, North Africa, and the USA, bringing in cutting-edge technologies, experimenting with traditional and innovative flavors,and blending diverse culinary traditions to create unique and enticing dining experiences. What You'll Do?

  • Foster collaboration with various departments, including Marketing, Procurement, and Operations, ensuring creative outputs align with broader business goals and objectives.
  • Provide and manage constructive feedback for all creative deliverables.
  • Oversee planning and briefing for diverse design, photography, and videography shoots, both in-house and with third-party collaborators.
  • Develop comprehensive brand guidelines and design various marketing materials.
  • Conceptualize and execute end-to-end marketing and advertising campaigns.
  • Supervise and brief Junior and Senior designers in their day-to-day tasks.
  • Maintain brand guidelines to uphold brand values, Unique Selling Proposition (USP), messaging, and tonality.
  • Facilitate clear communication and transparency through online and in-person meetings for consistent alignment and effective outcomes.
  • Conduct industry research to stay abreast of creative techniques, trends, and advancements, including those related to AI.
  • Contribute to the creation of video content for the social media team.
  • Demonstrate proficiency in storyboarding, shooting, and editing for video, photography, and sound projects.
  • Work independently while supporting the reporting manager in establishing project deliverables.
  • Coordinate the reservation and rental of equipment.
  • Assist in scheduling content for optimal publication times on social media.
  • Monitor social media channels and activity.
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