Senior Strategist
Full time
at VML South Africa
in
UAE
Posted on January 16, 2024
Job details
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we're looking for:
Wunderman Thompson is seeking a Senior Strategist who will focus on shaping strategies and business solutions starting from a clear understanding of enterprise audiences, market trends and emerging communication preferences. You enjoy working with cross-functional teams to bring fully integrated multi-channel campaigns to life. You know how to work with data analytics teams to infuse quantitative data into brand strategies and recommendations. And you are able to intake and consume complex B2C and B2B topics, transforming them into simple and inspiring ideas that enterprise audiences find useful and informative. You are a proven expert in research and strategic thinking, and you’re passionate about enterprise audiences and their needs, and will use your skill to help create meaningful, engaging content experiences. You have an innate curiosity and drive to find compelling new ways and channels to engage enterprise audiences and are constantly searching for new ways of constructing effective and inspiring strategies and creative.What you'll be doing:
- Collaborate | Work collaboratively with partners across the agency and with clients to support creative briefs and other strategic and planning deliverables.
- Curious and empathetic | The subject matter, the customer audiences and the content we create may not be what you consume on a day-to-day basis, so it’s imperative that you have a deep empathy and curiosity about what drives enterprise decision-making.
- Innovation | Build expertise and innovation within the Dubai Lead learning sessions, champion the creative and business potential of new technologies and fresh thinking.
- Platform Knowledge | Demonstrate deep and insightful knowledge of mainstream and niche enterprise channels and content types. Maintain brand, category and competitive knowledge. Perform primary and secondary research on industry trends, competitive analysis, and enterprise insights. Use your expertise to build relationships directly with client partners.
- Be an Expert | Understand market landscapes, digital technology, emerging trends, and key consumer behaviors to develop content and channel strategies and implementation plans for industry leading content.
- Inspire | Create a business culture that motivates your cross-functional team to perform at the highest level.
Who you are:
- Passionate about Advertising | Roll up your sleeves to bring ideas to life.
- A Strong Communicator | Develop, communicate and skillfully present Wunderman Thompson’s point-of-view on leading edge topics in brand strategy and consumer behavior, as internal and external thought leadership and in contribution to client work and pitches.
- Big Picture Thinker | Believe that what we do and make matters – to our team, our clients and to people who experience our brand. And an equal belief that how we do it is as important as what we do.
- Curious | Able to learn and adapt to new technologies and trends.
- Ego-less | We all wear hats that need wearing- it’s a mentality that makes the team successful.
What you'll need:
- A minimum of 5 years of experience working in strategy/planning within a creative/integrated agency, and/or boutique strategy firm.
- Experience leading strategic planning for consumer and B2C & B2B brands grounded in analysis and creative insight.
- Experience designing and leading qualitative research of all kinds, such as interviews, focus groups, workshops and brainstorms.
- Ability to thrive in a fast-paced and deadline-driven environment.
- Up-to-date understanding of market trends and keen interest in following emerging technologies.
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