Marketing Executive - MEA

at Plaza Premium Group in UAE

Posted on January 9, 2024

Job details

Director, HR - EU, Middle East and Africa

About the Company Hello! Welcome to Plaza Premium Group, we're people passionate about "Making Travel Better". We are a global company with team members from all walks of life, together we are #PPGFamily, together we are building a legacy. You don't need to be from this industry, you do need to be passionate. Join our family today. What you'll be doing:

Assist in activating group marketing campaigns, from market research, concept planning, collateral development, timeline management to execution
Plan and implement integrated marketing activations to drive brand awareness, brand love, customer acquisition and sales stimulation that contribute to visitation and revenue generation.
Drive marketing channel strategy including, but not limited to, PR, events, social, advertising, database marketing, trade & partner marketing, brand collaborations etc
Build and maintain relationships with press, bloggers and KOLs to maximize brand and product publicity
Develop and execute social content plan based on group social strategy
Supervise marketing agencies and / or in-house design team in executing marketing and PR campaigns and promotional design or artwork
Assist in implementing and coordinating omni-channel marketing communication activities, global and regional, including but not limited to advertising, sponsorship and trade events
Liaise with designers in developing sales & marketing collateral based on brand standards, for both HQ and in-market teams
Conduct research and market intelligence for market landscape, competitor analysis, consumer behaviour, media consumption on existing brands and markets to support effective marketing planning
Manage inventory and distribution logistics of branded premium gifts and group level collateral for both HQ and in-market teams
Assist in the overall online acquisition & engagement strategy across Plaza Premium Group network globally
Roll-out global always-on digital channel activities through paid, owned & earned media including, but not limited to, SEM, Display and Social
Prepare and publish always-on keyword bidding plans and search ad copies on major SEM platforms i.e. Google, Bing, Sohu
Prepare and publish always-on Display campaigns on major online advertising and social platforms
Strategize and create A/B testing and re-marketing tactics for online campaigns to achieve optimal performance
Develop and maintain good relationship with traffic partners
Coordinate campaigns by collaborating with internal stakeholders like brand managers, marketing managers, in-house designers in HQ and other markets across the world
Manage relationships with digital or social agencies to develop effective digital communications plans
Provide quality and accurate translation of Company marketing materials and presentations
Analyze and monitor online campaign performance to ensure acquisition and engagement KPIS are met
Create reports and organize regular updates with different regions and business lines
Acquire insights in global online marketing trends and keep strategies up-to-date

What you'll need:

Degree holder in Marketing or related disciplines
Minimum of 4 years marketing experience in managerial level, preferably in hospitality or aviation industry
Dynamic, resourceful, result-driven with the capability to articulate business objectives in a compelling manner
Strong interpersonal skills in communicating with people from different backgrounds and at all levels, both internally and externally
Excellent project management and time management
Team player yet able to work independently

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Hiring company

Plaza Premium Group

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Marketing Executive - MEA

Job details

Director, HR - EU, Middle East and Africa

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Hiring company

Plaza Premium Group

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Home UAE Marketing Executive - MEA

Marketing Executive - MEA

Job details

Director, HR - EU, Middle East and Africa

Apply safely

Hiring company

Plaza Premium Group

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