Senior Associate/Associate, Digital Engagement Product Manager (Bancassurance), Consumer Banking Group
Job details
Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you. Responsibilities Planning of a customer engagement strategy
- Promotions - Conduct market scans and propose a promotion/ campaign roadmap for our insurance plans
- Product - Insurance is not familiar to most customers. Plan a convincing pitch to engage customers with our insurance products
- Partnerships - Build partnerships to embed our insurance offers
- Execute your planned campaigns from end-to-end. Work with internal and external stakeholders on securing marketing channels, producing campaign visuals, crafting marketing copy and selecting the leads criteria for your campaign
- Experiment with different copies and visuals
- Track website traffic and the performance of campaigns. With the data, hypothesise, make tweaks and iterate
- Monitor paid marketing campaign statistics. Flag areas which need improvement and follow-up closely with Performance Marketing team and our external agency
- Grow online-to-offline channel
- Participate in business forecasting and target setting
- Prepare forecasts for planned campaigns
- Extract data and prepare materials for reporting
- Involvement in special projects or other ad-hoc tasks
- Operational and administrative matters related to campaign setup and fulfilment
- Bachelor's degree in a related discipline
- Strong written skills and a keen eye for detail. Education or experience in marketing and insurance will be a plus
- Strong ability to communicate clearly in meetings, emails and presentation decks
- Team player with good organisational and interpersonal skills
- Able to be flexible, follow tight deadlines, organise and prioritise work
- Strong in Microsoft Word, Excel and Powerpoint
- Able to work in a fast paced and dynamic environment
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