Senior digital marketing specialist
at Smart Line
in
Egypt
Posted on January 8, 2024
Job details
Job Description
- Create social media platform plans based on marketing strategy. Develop, implement, and manage multiple social media platforms.
- Create Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats )and Executing campaigns across a variety of platforms, including YouTube, Twitter and LINKED IN.
- Creative social media platform content regarding marketing plan.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Up-to-date with social media trends and best practices.
- Set specific objectives and report on ROI.
- Monitor SEO and web traffic metrics.
- Perform research on current benchmark trends and audience preferences.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Evaluating competitor’s Digital Marketing strategies
Job Requirements
- Proven work experience as an Email marketing manager or Digital marketing specialist
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- BSc degree in Marketing or relevant field
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