Senior digital marketing specialist

Job Description

• Create social media platform plans based on marketing strategy. Develop, implement, and manage multiple social media platforms.
• Create Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats )and Executing campaigns across a variety of platforms, including YouTube, Twitter and LINKED IN.
• Creative social media platform content regarding marketing plan.
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Up-to-date with social media trends and best practices.
• Set specific objectives and report on ROI.
• Monitor SEO and web traffic metrics.
• Perform research on current benchmark trends and audience preferences.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Evaluating competitor’s Digital Marketing strategies

Job Requirements

• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field