Art Director
Job details
Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit leoburnettmea.com, facebook.com/leoburnettmea and follow us via @LeoBurnettMEA on Twitter and Instagram.
Job Description
Responsibility and Focus The role is for someone who is a solid Art Director, one with a unique design eye, highly skilled with photo manipulation and compositing to conceptualize and craft unexpected visual approaches. This position requires someone to create visual solutions that convince clients, prospects, talent, and the marketplace to engage with our brand. Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors Create and design visuals across a wide range of on and offline channels Main Tasks Technical & Product Has strong technical design skills across a variety of programs. • Understands the “best in class” use of each platform. Knows what it means to be making something interesting, engaging, and creative in the world today. • Ability to concept innovative ideas and tactics that people will talk about. Always envisioning the potential outcomes of each idea • Create and design visuals across a wide range of on and offline channels • Create in-brand layouts and experiences by applying graphic design principles such as colour, typography, the photographic selection that create a compelling and visually attractive story for audiences Business Acumen & Operational Efficiency • Naturally well organized and unfazed when working towards deadlines • Have a sense of teamwork, and want to be part of a group of colleagues who take care of themselves, value themselves, and respect each other. • Ease to express creative ideas clearly and concisely. • Understand communication as an integrated “whole” and not as something on / off. • Adobe CC domain and web design and adobe premiere knowledge for the assembly of audiovisual models. • Any level of Motion graphic skills. • Demonstrable experience creating and designing offline and online campaigns. • High level of involvement, commitment, and responsibility. • Knowledge of interactive exteriors, websites, e-mailings, landings, campaigns on RRSS Instagram, Facebook, etc. Innovative & Analytical Mindset • Ideate, craft, and execute original and iconic creative concepts in response to client briefs, objectives, or goals • Is responsible for the proper placement, context, and meaning of every image and graphic element within a creative assignment • Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism • Present, share and review creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team • Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors • Collaborate effectively with Account Management, Planning, and the broader creative team to develop disruptive and iconic work • Has a strong POV but also has an open mind; is ready to listen and learn. • A versatile team player; able to work alone or in a team and able to take direction from creative directors. Self • Develop creative ideas based on criteria in creative brief and direction from senior leadership, collaborating with team members and copywriters • Provide a rationale for design choices; ensure the design meets business objectives whilst creating a compelling journey across touchpoints • Develop a style of the presentation for existing concepts/directions; determine the best format to execute ideas • Define outlines and storyboards for animations or video (identifying the range of assets to be used, and the story to be told)• Research and identify trends in design language and branding and provide recommendations to our internal teams and partnersQualifications
Education and Experience Required • 5+ years of work experience and a book brimming with brave ideas and outstanding craft, some that saw the light of day, and maybe some that didn’t • You’re an artist. Every surface, every channel, every medium, social or otherwise, is your canvas. You’re just where people are • Strong grasp of social media space and online media jargon and technology • Ability to work under pressure and meet deadlines in a fast-paced creative environment • Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines #J-18808-LjbffrApply safely
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