CRM Manager
Description
Join or sign in to find your next job Join to apply for the CRM Manager role at Dicetek LLCJoin to apply for the CRM Manager role at Dicetek LLCGet AI-powered advice on this job and more exclusive features.Role Overview The Role Overview The CRM Manager – Everyday Banking will be responsible for planning and executing customer engagement campaigns for Everyday Banking products (e.g., current & savings accounts, deposits, payments). This role will leverage the Dynamics 365 Marketing platform to deliver targeted, data-driven, and personalized communications aimed at increasing product usage, engagement, and customer retention.Key Responsibilities Be a CRM champion - Develop and manage CRM campaigns for Everyday Banking customers, ensuring alignment with business objectives.Build powerful client journeys - Utilize Dynamics 365 Marketing to automate and optimize customer journeys across email, SMS, push, and in-app notifications.Leverage data and insights: Work closely with data teams to define customer segments and behavioural triggers for targeted campaigns.Monitor, analyse, and report on campaign performance, customer engagement, and conversion rates, using insights to drive improvements.Collaborate with product, digital, and analytics teams to ensure campaigns are data-driven and insight-led.Collaborate and innovate: Partner with UX and creative teams to develop compelling CRM content and messaging.Continuously explore new features and enhancements within Dynamics 365 Marketing to drive efficiency and effectiveness.Test learn and improve - Support test-and-learn initiatives, leveraging A/B testing to optimize engagement strategies.Protect the business - Ensure all CRM activities comply with regulatory requirements, privacy laws, and internal governance policies.Qualifications & Experience5+ years of experience in CRM, lifecycle marketing, or digital marketing, preferably within banking or financial services.Hands-on experience with Dynamics 365 Marketing (Customer Insights – Journeys) or other marketing automation platforms.Strong understanding of customer segmentation, journey mapping, and campaign execution.Experience in omni-channel marketing (email, SMS, push, in-app, web personalization).Evidence of working with Marketers and agencies to generate compelling copy and content and create engaging email, SMS and Push messages Ability to manage multiple campaigns simultaneously while meeting deadlines.Strong communication and stakeholder management skills. 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Posted: 25th August 2025 3.03 pm
Application Deadline: N/A
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