Sr. CRM Automation Specialist

About us Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in KSA, UAE and Kuwait, and partners with leading global and regional brands such as SHEIN, Jarir, noon, Amazon, IKEA, e Xtra and Farfetch as well as small and medium businesses.Tamara is Saudi's first fintech unicorn and is backed by Sanabil Investments, SNB Capital, , amongst others, operating out of its headquarters in Riyadh, Saudi Arabia with other regional and global support offices.About the role Tamara is seeking a Senior CRM Specialist to own the end-to-end design, execution, and optimization of highly complex lifecycle campaigns. You'll bring deep technical expertise, ensuring our CRM flows are automated, scalable, and personalized, while serving as the go-to CRM expert for the business. This role reports to the CRM Manager.What you'll do: Lifecycle Campaign Architecture – Lead the design and implementation of multi-channel customer journeys (email, push, in-app, SMS) with advanced segmentation, personalization, and automation.Complex CRM Logic Implementation – Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.Own Strategic Projects – Define and drive the CRM strategy for key initiatives such as customer lifecycle management and product adoption, ensuring measurable impact on engagement and retention.Technical Execution – Manage complex CRM workflows, integrations, and troubleshooting.Data-Driven Optimization – Analyze campaign performance and user behavior to continually refine targeting, content, and triggers.Stakeholder Collaboration – Partner with product, data, engineering, and marketing teams to ensure CRM initiatives align with business goals.Platform Expertise – Serve as the internal subject-matter expert on CRM tools, ensuring best practices in template design, deliverability, and compliance.Preferred Qualifications: 4+ years of hands-on CRM experience in fast-paced B2C environments is a must; experience in fintech is highly preferable A proven track record in building and managing complex automated campaigns in enterprise-level CRM platforms (e.g.,,Braze, Clever Tap, Iterable) is a must.Proven expertise in implementing advanced CRM logic — including Liquid scripting, dynamic content, webhooks, and connected content.Strong understanding of customer segmentation, lifecycle marketing, and data flows.Comfortable working with data (SQL, analytics dashboards, A/B testing).Familiarity with HTML/CSS for email development is a plus.Excellent communication skills, with the ability to translate technical concepts into business insights.Strong problem-solving skills and attention to detail.All qualified individuals are encouraged to apply.