Sales Director - Top-Tier FMCG Distributor

Our client is a well-established FMCG distributor with decades of presence in the UAE and a reputation for reliability, scale and market reach. Representing a diverse mix of premium international and local brands across food and non-food categories, the business has long-standing partnerships with top retailers and Horeca groups. This is an organisation where commercial leaders are trusted to drive change, backed by strong financials and a clear strategic direction. Lead the development and execution of national sales strategies across all route to markets Manage and develop a high-performing sales team with clear KPIs and structured performance management Drive revenue growth by identifying new opportunities within existing accounts and expanding market penetration Play a central role in acquiring and onboarding new brands into the company's distribution portfolio Collaborate closely with marketing, supply chain and finance teams to ensure alignment and operational efficiency Deliver sales forecasts, budgets and business plans with accuracy and accountability Build and maintain strong relationships with key retail and food service partners to ensure long-term success Monitor market trends, competitor activities and category insights to inform strategic decisions Minimum 10 years of experience in consumer-focused FMCG sales at a leadership level Extensive and hands-on experience within the UAE market Proven track record managing large, multi-tiered sales teams across diverse channels Background in a major FMCG distributor or experience leading high-volume direct sales operations Strong knowledge of the local retail and Horeca landscape Agile and adaptable with the ability to navigate a fast-paced, evolving environment Commercially sharp with a strategic mindset and strong execution capability Excellent leadership, team development and cross-functional collaboration skills Strong relationship builder with the ability to influence senior stakeholders and partners #J-18808-Ljbffr