Assistant Manager-Data Insights

Lead end-to-end implementation of GA4 and GTM across web and mobile applications. Design and implement custom data Layer structures to support robust event tracking. Integrate GA4 and GTM with other platforms (e.g., CRM, marketing tools, product platforms). Implement and manage mobile app tracking (i OS and Android) using GTM, Firebase, Amplitude, and Adjust. Collaborate with developers and product teams to ensure accurate data collection across digital touchpoints. Debug, test, and validate tracking setups using tools like Tag Assistant, Debug View etc. Build and maintain analytics documentation and implementation guides. Provide insights and reporting support using GA4, Amplitude dashboards, or other BI tools as needed. Required Skills & Qualifications: Hands-on experience with Google Tag Manager and Google Analytics (GA4) . Proven experience implementing and troubleshooting complex data Layer setups. Strong understanding of mobile app tracking frameworks (Firebase, GTM SDK, Adjust, Amplitude). Familiarity with cross-domain tracking, consent mode, and privacy compliance (GDPR/CCPA). Experience integrating analytics with platforms like Hub Spot, Salesforce, Segment, etc. is a plus. Comfortable working closely with developers and QA teams. Good to have experience in SQL, GCP and Python. Experience with Big Query, Google Looker Studio or other data visualization platforms. #J-18808-Ljbffr