Social Media & Content Manager р. р.

Job overview L’ETO Group was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by an iconic dessert selection. Inspired by the core elements of summer—freshness, vibrance and warmth—we’ve grown from a single café in Soho into 40+ locations across the UK, UAE, Saudi Arabia, Qatar and beyond. Joining L’ETO means being part of a global brand where creativity, ownership and hospitality come together to create unforgettable experiences. The role we’re seeking is an in-house Social Media & Content Manager to partner with our Social Media Executive. Fluency in Russian is a huge advantage. You’ll own the social strategy and day-to-day execution for @pastamamma.official and @memoriescoffeeco. This hands-on role lets you shape our online voice, drive engagement and build community from the inside out. Duties & Responsibilities Strategy & Planning Develop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco (defining core content themes, establishing a consistent posting schedule and setting measurable growth objectives) Produce monthly content calendars aligned with marketing campaigns and seasonal promotions. Content Creation & Production Shoot, edit and publish Reels, Stories, static posts and other on-brand content. Coordinate all aspects of photo/video shoots—working with chefs, restaurant managers and the Social Media Executive on creative direction and talent coordination. Community Management Engage daily with followers: respond to comments, DMs and mentions promptly and on-brand. Monitor sentiment, highlight user-generated content and flag emerging trends or issues. Influencer & Partner Relations (with PR Agency) In partnership with our PR agency, identify, vet and reach out to local influencers and content creators. Collaborate with the PR agency to negotiate partnerships, manage deliverables and track performance metrics. Cross-Functional Collaboration You’ll work closely with: Marketing Team – aligning social campaigns with wider promotions and PR activities Creative & Design – on asset development, post-production and visual consistency Operations – syncing on menus, new openings and in-store activations External Vendors – including influencers, photographers and video producers Requirements & Qualifications 3+ years’ hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house) Deep understanding of Instagram and Tik Tok ecosystems: algorithmic best practices, trends and ad formats Excellent copywriting skills and a keen eye for visual storytelling Basic proficiency with editing tools (Canva, Cap Cut) Familiarity with AI-driven content tools (Midjourney, Chat GPT, etc.) and how to integrate neural-network outputs into social workflows A proactive, data-driven mindset: comfortable analyzing engagement metrics and iterating on content Fluency in English; Russian is a plus. What We Offer -Official full-time employment with competitive salary -Comprehensive medical insurance -Employee discounts across all L’ETO Group concepts -Dynamic, collaborative culture with clear paths for growth -Exposure to a leading regional brand—and the opportunity to shape its social voice every day Apply for this job now: Social Media & Content Manager, Dubai, UAE Name Email Phone number Country and city Nationality Russian Attach CV & photo Please upload your CV (in English) with photo By sending an email, you agree to the user agreement and the personal data privacy policy . #J-18808-Ljbffr