CRM EXECUTIVE - VIE 12 mois

CRM Executive Location: Dubai – Restofair Rak & Muddle Me Reports to: E-Commerce Executive Contract: VIE Business France Mission Overview As CRM Executive, your main goal is to enhance customer engagement, loyalty, and lifetime value through personalized communications and relevant actions across all channels — including email, Whats App, and website personalization. You will own the execution of CRM campaigns and marketing automation workflows while providing actionable insights based on customer data analysis.Key Responsibilities CRM Campaigns & Marketing Automation Plan and deploy multi-step email marketing campaigns and automated journeys Manage key lifecycle flows: onboarding, abandoned cart, reactivation, win-back, etc., in collaboration with ECF global CRM & Data teams to identify growth and retention opportunities.Collaborate with the product, sales, and content teams to ensure message relevance and alignment Customer Data & Insights Analyze customer behavior and segmentation to identify growth and retention opportunities Monitor CRM KPIs (open rate, CTR, conversion, unsubscribe, etc.)Deliver regular reports with actionable recommendations across all touchpoints (CRM, field sales, Whats App, website)Omnichannel Activation Support Support sales and outcalling teams with targeted data extracts and activation plans Propose customer targeting strategies for offline activations Ensure CRM activities are aligned with the broader commercial and marketing plans Tool Management & Governance Operate CRM and automation tools in collaboration with global IT and data teams Maintain data quality and enrich the customer base through systematic updates Ensure GDPR and opt-in compliance across all communications #J-18808-Ljbffr