Associate Manager Marketing - Beverages

Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Create Alert Description: Job Summary Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD’s as per plan Roles & Responsibilities Deliver topline and profit growth in line with company’s target Strengthen consumer KPI’s of the brands including top of mind awareness & usage/penetration Develop brand & activity plans in line with the brand strategy Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.Launch of NPD’s as per plan/need Expedite ATL+BTL Marketing campaigns as per brand plan/need Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.Regular market visits of all DCs and Export Markets Identify opportunities for cost optimization, initiate timely price increases and monitor financials Ensure proper execution of core responsibilities & duties KPIs Timely conclusion of NPD projects Management of margins using cost reduction and co-ordination with sales team to drive execution of sales and marketing activities.Work experience requirement8+ years of experinece in marketing for FMCG industry.Qualification MBA Marketing Competencies Consumer Behavior B2B and B2C Marketing Research and Strategy Communications Development New Product Development Business Acumen Communicating effectively Self and Team Management Planning & Decision Making Customer Centricity Ownership & Result Orientation Business Unit: IFFCO Beverage Solutions (4678) #J-18808-Ljbffr