Digital Coordinator

Job Responsibilities Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on direct channels.Manage the creation and publishing of relevant, original, high-quality content.Update and optimize hotel content on direct, indirect channels, and online listings.Review and monitor the hotel's competitor set regularly to maintain competitiveness in content quality and offer appeal.Manage the active presence of the property on social media channels.Monitor and optimize traffic acquisition strategies at the hotel level, including SEO, display advertising, paid social, and metasearch.Support the execution of the emailing calendar for rooms, F&B, and other outlets in line with strategy and corporate guidelines.Provide creative ideas and best practices for content marketing and social media.Deliver monthly and quarterly reports on web performance.Monitor and assist in ensuring rate parity in collaboration with the Revenue Director/Manager across all online distribution channels.Desired Candidate Profile Qualifications Knowledge and experience in hotels.Minimum certificate holder and above.Good understanding of digital marketing and social media landscape.Strong working knowledge of Microsoft Outlook and Microsoft Office.Good knowledge of video and photo editing tools.Experience using Adobe Experience Manager for digital content management. #J-18808-Ljbffr