Digital Marketing Lead (Google Adds specialist)

Location: Job Category: Marketing & PR-Job Reference: Job Views: 3Posted: 27.06.2025Expiry Date: 11.08.2025Job Description: Deluxe Holiday Homes is Dubai's leading vacation rental management firm, boasting a comprehensive suite of services that spans across vacation rentals, property management, real estate brokerage, and more. With a commitment to innovation, professionalism, and excellence, we manage over 680+ properties and employ a dedicated team of over 240+ professionals.About the Role: As a Landlord Support Executive at Deluxe Holiday Homesyou will be responsible for maintaining positive relationships with property owners, ensuring their needs are met, and coordinating communication between owners and our team.Responsibilities: Campaign Management: Plan, execute, and manage Google Ads campaigns (Search, Display, You Tube, and Remarketing) to generate traffic, leads, and conversions for Dubai holiday homes and real estate projects.Keyword Research & Strategy: Conduct in-depth keyword research tailored to the Dubai real estate market, creating strategies that align with business objectives.Ad Copy & Creative Development: Collaborate with the content and design teams to produce compelling ad copy, visuals, and optimized landing pages for lead generation.Audience Targeting: Utilize advanced audience targeting strategies, including geo-targeting, custom intent audiences, and remarketing lists to capture Dubai-based homeowners and tourists from Europe and Asia.Budget Management: Effectively manage and allocate ad budgets, ensuring maximum efficiency and high ROAS.Campaign Tracking & Reporting: Monitor and analyze campaign performance metrics (CPC, CTR, CPL, CPq L, and ROI) and provide actionable insights for continuous optimization.Optimization & A/B Testing: Conduct A/B testing on ads, keywords, and landing pages to drive performance improvements and enhance lead quality.Google Analytics & Conversion Tracking: Set up and manage Google Analytics and Google Tag Manager for accurate tracking and reporting on campaign performance.Market Research: Stay current with trends in the Dubai real estate market and implement strategies to capture relevant audiences.Collaboration: Work closely with internal teams, including sales and real estate departments, to ensure alignment between marketing campaigns and broader business objectives.Requirements: Experience: Minimum of 3+ years managing Google Ads campaigns, ideally within Dubai’s real estate or tourism industries. Experience with additional platforms like Yandex Ads, Facebook Ads, or Linked In Ads is a plus.Market Knowledge: Strong understanding of the Dubai real estate market, property types, customer behavior, and current trends.Technical Skills: Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other analytics tools for performance tracking.Analytical Skills: Ability to analyze campaign data, generate insights, and recommend optimizations.Budget Management: Experience managing large ad budgets and optimizing for the highest ROI.Creativity: Ability to develop compelling ad copy and visuals that attract buyers in the Dubai market.Remote Work Skills: Self-motivated with strong time management and communication skills for effective remote collaboration.Education: Bachelor’s degree in Marketing, Business, or related field is preferred but not mandatory.Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.Bank or payment details should not be provided when applying for a job. Eurojobs.com is not responsible for any external website content. All applications should be made via the 'Apply now' button.Created on 27/06/2025 by Deluxe Holiday Homes #J-18808-Ljbffr