Lead UX Copywriter

Role Overview: The candidate will join the Design Team within the Digital Office organization. In this role, they will beresponsible for leading and crafting compelling, user-centric written content that elevates the overall userexperience across our digital platforms. The ideal candidate will serve as a bridge between design andcommunication, ensuring that written narratives seamlessly align with visual elements to deliver intuitive,engaging, and cohesive user journeys.Key Responsibilities: • Craft clear, concise, and user-friendly copy for websites, mobile applications, and digital platforms.• Collaborate closely with designers to ensure cohesion between visual elements and written content.• Define and implement a consistent and effective tone of voice across all digital touchpoints.• Estimate copywriting efforts based on project requirements and propose detailed plans aligned withdeadlines and milestones.• Lead and mentor a team of copywriters, offering guidance, feedback, and fostering a collaborative,creative, and high-performance environment.• Optimize and iterate UX copy through user feedback, A/B testing, and data-driven insights.• Conduct audits of existing content and propose actionable enhancements within agreed timelines.• Analyse user feedback and behaviour to continuously improve and refine digital copy.• Work cross-functionally with Marketing, Brand, Experience, and Product teams to deliver cohesive,impactful user experiences.• Integrate into UX Design and Agile delivery teams, contributing throughout the product lifecycle.• Communicate and present UX copy recommendations clearly to stakeholders.• Demonstrate strong attention to detail and exceptional organizational skills.• Receptive to constructive feedback and able to make necessary adjustments to meet user andstakeholder needs.Education & Language Proficiency: • Bachelor’s degree or higher in English, Communication, Marketing, or a related field.• Proficient in reading and writing in UK English.• Native Arabic speaker, with demonstrated fluency in GCC or UAE National dialect (reading & writing).Job Title: Lead UX Copywriter (Arabic & English)Duration: 12 Months (Extendable

Long-Term on Marc Ellis Payroll)Location: Onsite – Dubai, UAEProfessional Experience: • 8+ years of experience in content creation, UX writing, or a related field.• Proven experience in a relevant industry such as corporate, finance, or retail products.• Experience in the Banking or Financial industry is a strong asset.• Prior work experience within the GCC region is considered an advantage.Knowledge & Technical Skills: • Deep understanding of Human-Centered Design (HCD) practices.• Proficient in: o Content Management Systems (CMS)o SEO principleso Basic HTML• Ability to: o Ideate and contribute to creative processes.o Translate ideas into compelling and engaging copy.o Apply UX and instructional design principles to copywriting.• Must present a diverse portfolio showcasing successful projects.• Demonstrate: o Clear impact on user experience through effective copy.o Versatility in adapting writing style across industries and target audiences.Behavioural Competencies: • Thinking-Related: o Strong problem-solving mindset: Proactive and solutions oriented.o Thrives in ambiguous, high-pressure, and time-sensitive environments.• People-Related: o Excellent collaboration skills; works well in cross-functional teams.o Communicates ideas clearly and gives/receives constructive feedback.o Demonstrated leadership qualities, including coaching and mentoring peers to support UXcopy standards.• Self-Related: o Highly organized; able to manage multiple work streams and prioritize effectively.o Adapts well to changing priorities with a resilient and proactive mindset.o Encourages a collaborative, positive team culture. #J-18808-Ljbffr