CRM Manager

We are seeking a high-agency and data-driven CRM Manager to lead our customer relationships and refine our lifecycle marketing initiatives. You will be responsible for developing and executing strategic lifecycle programs aimed at enhancing user engagement, retention, and conversion rates. You will collaborate with cross-functional teams to optimize marketing efforts, manage CRM projects from ideation to execution, and ensure our communications are relevant and effective. This is an org level high impact role sitting within a fast-moving team. You will govern all communications, off-app lifecycle experience and down-stream journeys, driving subscription and engagement goals while collaborating with cross-functional teams mainly - product, creative, data and brand. Key channels of ownership will be email, push-notifications, in-app notifications, whatsapp and more.What you ll be doing: Design, develop, and implement end-to-end CRM campaigns that drive user activation, engagement, retention, reactivation, and conversion across multiple channels, including email, in-app messaging, and push notifications.Lead and own all stages of CRM projects from ideation to execution, including planning, briefing, coordination with stakeholders, setup, and performance tracking.Monitor and analyze campaign performance using a variety of tools (e.g., Looker, Amplitude, Spreadsheets) to derive actionable insights.Regularly conduct A/B tests and other experiments to optimize key metrics such as open rates, CTR, and conversion rates, churn reactivation ensuring alignment with company growth objectives.Work closely with Brand, Editorial, Creative & Product teams to optimize user onboarding experiences and improve the conversion rate of free users to premium subscribers.Collaborate with the Analytics teams to define and refine audience segmentation for targeted campaigns, ensuring the right message reaches the right user at the right time.Manage the CRM marketing calendar, planning proactively for upcoming campaigns and ensuring alignment with broader marketing strategies.Continuously assess, evaluate, and troubleshoot marketing data, tools, and processes to support the development of scalable and personalized lifecycle programs.Must Haves: 4+ years of experience in CRM, Email Marketing and an overall experience of 4-9 years in Marketing / Growth / Engagement, CLM related domains.Track record of leading successful growth projects driving profitability, engagement, subscription Hands-on experience of 3+ years in at least one of the sophisticated CRM tools (Braze, Salesforce marketing cloud, Clevertap, Mo Engage, etc.) in a consumer internet org.Strong analytical skills with experience in marketing analytics tools e.g. Adobe Analytics (Omniture), Amplitude, etc.Excellent project management skills with the ability to handle multiple projects simultaneously and deliver results in a fast-paced agile environment.Must have worked in a role that entailed running experiments, a/b tests, multivariate tests OSN-Internal Nice to have: Experience in Subscription Businesses, OTTs, Streaming Platforms is a plus.Fluency in Arabic is not mandatory but helpful SQL experience and proficiency Direct experience using Braze About You Ability to bring strategic clarity on ambiguous problems Operates with high-agency Knack for data and nuanced judgement biased towards customer experience Speed and execution-obsessed Resourceful and low-ego learning mindset Ability to lead with influence Company Industry Consulting Management Consulting Advisory Services Department / Functional Area ERPCRM (IT Software)Keywords CRM Manager Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com #J-18808-Ljbffr