Senior CRM Manager

Betting Jobs is working with an exciting new i Gaming operator seeking to expand their team with the addition of a Senior CRM Manager to their team in Dubai.Responsibilities: Develop and own the CRM strategy and roadmap, including segmentation, lifecycle flows, and campaign planning.Manage and optimise automated and ad-hoc campaigns for onboarding, reactivation, retention, and VIP early VIP detection.Design A/B tests, analyse performance metrics (CTR, open rates, conversion, ROI), and continuously improve campaigns.Collaborate with data, product, customer support, and content teams to align messaging and offers with player behavior and business goals.Own CRM tools and platforms (such as Optimove, Xtremepush, etc.) and ensure campaigns are delivered on time and error-free.Monitor player activity and trigger personalised communications based on user behavior, preferences, and lifecycle stage.Ensure all communication complies with GDPR, local regulations, and responsible gaming standards.Support expansion into new markets with tailored CRM strategies and localisation.Requirements: 3+ years of CRM experience in i Gaming or a high-volume B2C environment.Proven track record in managing multi-channel CRM campaigns with strong performance results.Deep understanding of player behavior, retention metrics, and LTV drivers in casino/sportsbook verticals.Hands-on experience with CRM platforms, campaign builders, and analytics dashboards.Strong analytical mindset and proficiency in Excel, SQL, or BI tools is a plus.Experience with bonus mechanics, segmentation, and promotional calendars.Excellent communication, project management, and team collaboration skills.Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com #J-18808-Ljbffr