Marketing Unit Head - UAEN

Career opportunity with Department of Culture and Tourism The Marketing Unit Head- Emirati talent is responsible for meeting strategic objectives, marketing project management, including includes all aspects of brand development and management, design and production of materials / collateral, responsibility of media planning and buying, setting project management schedules and deliverables, and ensuring campaigns remain on brand.Job Scope and Responsibilities : Develop and implement a comprehensive marketing strategy that aligns with the museum’s goals and target audience.Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media, to promote exhibitions, programs, and events.Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies based on performance metrics and audience feedback.Collaborate with the museum’s leadership team to define marketing priorities and goals, ensuring alignment with the museum’s broader strategic plan.Brand Management : Ensure consistent and effective brand messaging across all marketing and communication materials, both internal and external.Oversee the development of brand guidelines to maintain the integrity and positioning of the museum’s brand identity.Act as a brand ambassador, ensuring that all public-facing communications align with the museum’s values and objectives.Media & Public Relations : Lead media relations efforts, including drafting press releases, organizing media events, and managing relationships with journalists and influencers.Coordinate with the museum’s leadership on crisis communication plans and ensure timely, accurate responses to public and media inquiries.Build and maintain strong relationships with key media outlets and industry stakeholders to enhance the museum’s public profile.Digital Marketing & Social Media : Oversee the museum’s digital marketing efforts, including website management, social media strategy, and digital content creation.Develop and implement strategies to increase online engagement, grow the museum’s social media following, and drive traffic to the museum’s website.Ensure digital marketing efforts reflect best practices in SEO, SEM, and user experience design.Budget Management & Reporting : Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and cost-effective campaign execution.Prepare regular reports on marketing activities, performance metrics, and budget expenditures for senior management review.Monitor industry trends and competitor activities to identify opportunities for growth and improvement in the museum’s marketing efforts.Experience & Qualifications : Education : Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Master’s degree preferred.Experience : 7 years of experience in marketing and communications, with a proven track record of managing successful marketing campaigns and brand strategies.Experience in the cultural, museum, or nonprofit sectors essential, and in a Natural History Museum is highly desirable.Strong background in digital marketing, media relations, and public communication.Proficiency in English and Arabic is required; knowledge of additional languages is beneficial.Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Museums, Historical Sites, and Zoos, Museums, and Marketing Services Referrals increase your chances of interviewing at Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) by 2x Get notified about new Head of Marketing jobs in Abu Dhabi Emirate, United Arab Emirates .Abu Dhabi Emirate, United Arab Emirates 4 weeks ago Head of Marketing and Strategic Communication Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 4 days ago Abu Dhabi Emirate, United Arab Emirates 2 weeks ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 6 months ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 6 months ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 1 month ago Abu Dhabi Emirate, United Arab Emirates 3 weeks ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 1 month ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 1 month ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 1 month ago Abu Dhabi Emirate, United Arab Emirates 3 days ago Abu Dhabi Emirate, United Arab Emirates 3 days ago Digital Marketing Manager, Theme Parks and Attractions Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 3 days ago Manager - Customer Relations - Aldar Education Abu Dhabi Emirate, United Arab Emirates 3 weeks ago Marketing Manager – Promotions & Tourism (UAE National)Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 4 days ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 1 month ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 5 months ago IT Specialist - Monthly Salary 6-8K – Immediate to join Abu Dhabi Emirate, United Arab Emirates 3 days ago Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates 1 month ago We’re unlocking community knowledge in a new way. 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